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  • AON-2018年全球员工敬业度趋势研究报告英文版-2017-19页-(19页).pdf

    2018 Trends in Global Employee Engagement Global Employee Engagement Rebounds to Match Its All-Time .

    发布时间2017-12-01 19页 推荐指数推荐指数推荐指数推荐指数推荐指数5星级
  • WTW:2017全球福利现状调查报告(英文版)(30页)(30页).pdf

    2017 Global Benefits Attitudes Survey The employee voice: more security, more flexibility, more choi.

    发布时间2017-12-01 30页 推荐指数推荐指数推荐指数推荐指数推荐指数5星级
  • Global Webindex:2017年数字与传统媒体消费报告(英文版)(11页).pdf

    从传统媒体到数字媒体的转变被广泛讨论,但很少被量化。在这份报告中,GlobalWebIndex提供了一个独特的视角,按年龄和34个市场对日常媒体消费行为进行分析分析人们在网上花费的时间,跟踪他们正在消费的媒体类型,并评估在数字与传统形式的电视、广播和印刷媒体上花费的时间份额。在一个典型的日子里,互联网用户现在估计他们在网上花了将近6个半小时。智能手机正变得越来越突出:自2012年以来,每天花在手机上的时间从1小时17分钟跃升到2小时30分钟。值得注意的是,智能手机占用互联网时间的比例已经从23%上升到39%。在同一时期,个人电脑/笔记本电脑出现了小幅下降,但即使手机不断攀升,它们仍继续保持着重要的地位。很明显,智能手机只是鼓励我们每天花更长的时间上网,而不是直接以传统设备为代价。在线电视持续小幅增长,现在每天几乎占用一小时的时间。不过,消费者看广播电视的时间(2小时5分钟)仍然是原来的两倍多,这突显出传统电视格式仍在保持自己的优势。社交网络/服务占据了在线媒体时间的最大份额(32%)。每天花在社交网络/服务上的时间超过2小时,比2012年多34分钟。同时使用多媒体已成为常态:超过85%的人在看电视时使用其他设备。手机是这方面的首选设备,社交网络和与朋友聊天是最重要的活动。16-24岁的人每天上网时间最多,比55-64岁的人多上网2个半小时。这主要是因为这个年龄段的人每天花在手机上的时间最多相当长的3小时15分钟。手机现在占最年轻年龄组上网时间的46%,而年龄最大的年龄组只占五分之一。对于电视来说,16-24岁的人在网络上处于最前沿;每天看电视超过一小时,在线电视/流媒体已经成为他们日常电视消费的关键部分。相比之下,16-24岁的人在线性电视和广播电台上花费的时间最少,两者的参与度都随着年龄的增长而增加。所有在线媒体活动都出现了持续的跨年龄增长,尤其是社交网络/服务的增长。55-64岁的人增幅最小,但即使是这一群体,他们在这些服务上的花费仍比2012年时多20分钟左右。

    发布时间2017-12-01 11页 推荐指数推荐指数推荐指数推荐指数推荐指数5星级
  • 尼尔森-2017年美国体育媒体报告英文版-2018-40页(40页).pdf

    1 YEAR IN SPORTS MEDIA REPORT NIELSEN SPORTS U.S. 2017 Copyright 2018 The Nielsen Company2 Welcome t.

    发布时间2017-12-01 40页 推荐指数推荐指数推荐指数推荐指数推荐指数5星级
  • Crimson Hexagon:2017年汽车行业趋势报告(英文版)(28页).pdf

    Roads of the Future Eco-friendly autos, self-driving cars, ridesharing, and other trends affecting t.

    发布时间2017-12-01 28页 推荐指数推荐指数推荐指数推荐指数推荐指数5星级
  • IEEE GLOBALSPEC:2017年数字媒体工业领域应用报告(英文版)(26页).pdf

    数字媒体已经深深地融入到工程师的日常职业生活中。数字渠道是工业专业人士首先寻找供应商信息和零部件、设备和服务的渠道。为了更好地与你的目标受众建立联系,多渠道数字媒体战略通常是,而且应该是,工业营销计划.

    发布时间2017-12-01 26页 推荐指数推荐指数推荐指数推荐指数推荐指数5星级
  • Fluent:2017年假日购物报告(英文版)(13页).pdf

    FROM SANTA TO SIRI 2017 Holiday Shopping Report HOLIDAY SHOPPING 3 The holiday shoppin.

    发布时间2017-12-01 13页 推荐指数推荐指数推荐指数推荐指数推荐指数5星级
  • Edison:2017年美国智能音箱用户调查报告(英文版)(31页) (3).pdf

    65%say that they wouldnt want to go back to life without their Smart Speaker Methodology 1,010 person telephone survey Adults age 18 and older National study conducted 12/26/2017 12/30/2017 806 person online survey Adults age 18 and older National study conducted 11/17/2017 11/22/2017 All respondents reported owning an Amazon or Google Smart Speaker 16% of Americans 18 own a Smart Speaker, or around 39 million people Google Home is a trademark of Google Inc. Google Home is a trademark of Google Inc. AMAZON ALEXAGOOGLE HOME 4% % owning Smart Speaker Smart Speaker Ownership Total Population 18 11% In the 2017 Holiday Season: 7% of Americans got a Smart Speaker 4% of Americans got their first Smart Speaker Smart Speakers are changing behaviors and forming new habits 39 34 30 27 26 23 17 Traditional AM/FM radio Smartphone Television Tablet Computer Printed publications Is the time you spend using your Smart Speaker replacing any time you used to spend with? % saying yes Sonos or other whole-house audio system Base: Smart Speaker owners 30%of Smart Speaker owners say their speaker is replacing time spent with TV “Compared to the first month of owning a Smart Speaker, are you using it? More often 51% About the same amount 33% Less often 16% Base: Had a Smart Speaker more than one month and gave a response 23% who are listening to more audio said they are listening to more news/talk 28% who are listening to more audio said they are listening to more podcasts Base: Own a Smart Speaker 71% are listening to more audio since getting a Smart Speaker Top three (3) indexing activities by day part: 5am 9am9am 3pm5pm 7pm7pm 9pm 9pm Midnight #1Traffic Drop in to an Alexa device in home Find restaurants/ businesses Games Control smart home devices #2WeatherAdd to to-do list Recipes/cooking requests Send messages to other devices Audiobooks #3NewsAdd to shopping listOrder foodChildren storiesTimer/alarms 64%of Smart Speaker owners are interested in having Smart Speaker technology in their car Base: Driven or rode in a car in the past month (95%) How interested would you be in having the Smart Speaker technology? 39 31 24 17 16 25 29 29 18 14 20 23 24 24 26 7 7 8 8 12 9 10 15 33 32 In your car/vehicle* On your phone On your television At your workplace At places other than your home/work/car Very Interested (5) Not at all Interested (1) Base: Smart Speaker Owners. *Driven or rode in a car in the past month. The Communal Experience How often do you use the Smart Speaker with others in your household? Most of the time 53% Occasionally 39% Rarely 6% Never 2% Base: Smart Speaker owners 66%of Smart Speaker owners use their speaker to entertain friends and family 60 30 28 18 13 13 13 12 12 11 11 Play music Answer a general question Get the weather Tell a joke Listen to music AM/FM radio Get the news Set a timer/alarm Control household devices Check the time Get a sports score or update Play a game Top tasks requested while spending time with friends and family: % requesting item The Smart Home Where is your Smart Speaker typically located? Living room/family room/den 52% Kitchen 21% Master bedroom 19% Other bedroom 4% Home office 2% Somewhere else 2% Base: Own only one Smart Speaker and giving a response 31%of Smart Speakers owners have controlled household devices with a Smart Speaker in the last week Where in the last week did you request your Smart Speaker to control household devices? % saying yes 61 38 36 14 12 6 3 Living room Kitchen Master bedroom Other Bedroom Bathroom Home office Other room Base: Have controlled household devices with Smart Speaker in the last week 6 46 42 44 34 37 46 Midnight-5am9pm-midnight 7pm-9pm 5pm-7pm 3pm-5pm 9am-3pm 5am-9am At what time in the last week did you request your Smart Speaker to control household devices? Base: Have controlled household device with Smart Speaker in the last week (31%) % saying they controlled in that time period 38%of owners plan to buy additional smart speakers to control smart home devices Purchasing behaviors and connecting with brands Through your Smart Speaker, have you? % saying yes Re-ordered an item you have previously purchased Ordered a new product you have not previously purchased Added an item to your cart so you could review it later for purchase Researched an item you might want to purchase 31)% 58 51 48 45 42 28 22 Household supplies Electronics Health and beauty Pet food/supplies Groceries Home and garden Baby products Which of these have you purchased using your Smart Speaker? % saying yes Base: Have placed an order with Smart Speaker in the last week (13%) 2 15 33 32 30 17 13 Midnight-5am9pm-midnight 7pm-9pm 5pm-7pm 3pm-5pm 9am-3pm 5am-9am At what time in the last week did you order an item with your Smart Speaker? Base: Have placed an order with Smart Speaker in the last week (13%) % saying they ordered in that time period 43%of Smart Speaker owners would be interested in using skills from companies or brands they follow on social media Base: Follow any companies or brands on social networking sites npr.org/smartaudio

    发布时间2017-12-01 31页 推荐指数推荐指数推荐指数推荐指数推荐指数5星级
  • 世界旅游论坛-2017年全球旅游行业经济影响报告英文-2018.1-17页(17页).pdf

    TRAVEL for the vast majority of these people, a mobile device will be their only computing device. A.

    发布时间2017-12-01 17页 推荐指数推荐指数推荐指数推荐指数推荐指数5星级
  • 联通全球金融科技:2017金融科技中心临时报告(英文版)(116页).pdf

    Zurich Gl o b al F in C e nt re D oi n g B u si n es s Gl o b al I n n ov at io n In d e x Frankfurt Seoul Go ve rn me nt su pp ort In no va ti on cu ltu re Pr ox im ity to e xp ert ise Pr ox im ity to c us to me rs Fo re ig n s ta rtu ps Re gu lat io n High Rank Low Rank Hong Kong Silicon Valley Hu b in dic ato rs Sel f e vau lat ion of th e h ub in six ke y a rea s A tale of 44 cities Connecting Global FinTech: Interim Hub Review 2017 Published by Deloitte April 2017 “ We want to encourage global engagement, best practices, and knowledge sharing, as well as build bridges between all FinTech hubs for entrepreneurs and investors to connect.” Global FinTech Hubs Federation Connecting the global FinTech community 04 Readers note 06 Methodology 07 Reading guide 13 Research findings 14 Overview Index Performance Scores 17 Overview Hub Indicators 18 Global FinTech VC deal value 2016 19 Map of regulatory sandboxes 20 Map of regulatory collaboration 21 New Hubs 22 Abu Dhabi 24 Auckland 26 Bangkok 28 Budapest 30 Chicago 32 Contents Copenhagen 34 Edinburgh 36 Istanbul 38 Jakarta 40 Kuala Lumpur 42 Lagos 44 Lisbon 46 Madrid 48 Manama 50 Milan 52 Moscow 54 Oslo 56 Prague 58 Sao Paulo 60 Shenzhen 62 Stockholm 64 Taipei 66 Tokyo 68 Warsaw 70 Old Hubs 72 Amsterdam 74 Bangalore 76 Brussels 78 Dublin 80 Frankfurt 82 Hong Kong 84 Johannesburg 86 London 88 Luxembourg City 90 Mexico City 92 Nairobi 94 New York 96 Paris 98 Shanghai 100 Silicon Valley 102 Singapore 104 Sydney 106 Tel Aviv 108 Toronto 110 Zurich 112 Acknowledgements 114 3 A tale of 44 cities | Contents Connecting the global FinTech community Fabian Vandenreydt Global Head of Securities Markets, Innotribe and Singapores MAS has signed more FinTech cooperation agreements than other regulatory bodies in the world. Although the tangible outcomes of these agreements largely remain to be seen, cooperation between regulators globally has undeniably become a trend. Louise Brett UK FinTech Lead Partner, Deloitte GFHF HubsNew HubsOld HubsTotal Africa 123 Asia Pacific7512 Central and South America112 Europe 12820 Middle East 213 North America134 Grand Total242044 15 A tale of 44 cities | Research findings Although our research only included two Hubs from the Gulf region, both Hub Representatives presented very similar self-assessments. For one, both Hubs claimed excellent government and regulator support for FinTech and these are evidenced by the range of initiatives that the government and regulatory bodies are driving together. For example, the RegLab in Abu Dhabi, the FinTech Hive and 2020 blockchain ambition in Dubai and the FinTech work driven by the EDB in Bahrain. In Africa, FinTech developments continue to be concentrated around mobile and social payments. Highly successful FinTechs are rare as low levels of government and regulatory support and lack of quality infrastructure continue to be barriers to scaling. In the Central and South America region, Brazil leads the pack by way of investment and number of FinTechs and much of the activity is concentrated in Sao Paulo. Broadly, across the region, corporates and investors are the ones proactively developing the local FinTech ecosystems. However, there are positive signals that government and regulator support for FinTech is increasing. For example, Mexicos new financial inclusion strategy is expected to promote FinTech growth. Finally, we complete the map with North America. While Silicon Valley and New York continue to be the indisputable top FinTech Hubs in the USA, and Toronto in Canada with 80% of the Canadian FinTech activity in this Hub, over the last year we have seen a number of other emerging Hubs: Chicago, which has been included in this Interim report; and Charlotte, North Carolina, which will feature in the next GFHF report. Another interesting development in the USA in recent months has been regulation, particularly in regards to the OCCs FinTech charter. As the USAs complex and fragmented regulatory environment has been cited as a challenge by US FinTech Hubs in our research, it will be interesting to review these developments again in our full Sibos report which will be launched in October. Closing remarks As we have seen, FinTech ecosystems continue to evolve at pace across the globe. As these ecosystems evolve, so too will the report and its methodology for assessing and presenting the FinTech developments in these Hubs. As identified within the Readers Note section, we are pleased to be working with the Global FinTech Hubs Federation to review and refine the methodology and improve the robustness of the assessments currently being completed by each Hub. Without giving away too much, we are very excited about the new Full Report that we will be releasing at Sibos in October and look forward to working closely with ecosystem participants across all the GFHF Hubs over the coming months. 16 A tale of 44 cities | Research findings Chicago Index Performance Score New HubsOld Hubs 125 A lower Index Performance Scores indicates that the Hub is more conducive to FinTech growth based on the amalgamation of three global indices. 26150 150 125 26150 150 Toronto Tel Aviv Abu Dhabi Tokyo Amsterdam Shanghai Hong Kong Taipei Jakarta Singapore Frankfurt Moscow Warsaw Prague Istanbul Budapest Shenzhen Bangkok Kuala Lumpur Sydney Auckland Silicon Valley New York Mexico City Sao Paulo Brussels Zurich Luxembourg City Lisbon Madrid Milan Lagos Bangalore Johannesburg Nairobi Paris 20 50 Stockholm55 111 99 55 70 119 22 57 255 11 46 167 108 126 168 151 125 137 101 45 n/a 18 14 181 243 Oslo77 127 41 83 124 128 n/a n/a 187 n/a Dublin56 London11 Edinburgh76 76 132 178Manama Copenhagen71 Overview Index Performance Scores 17 A tale of 44 cities | Overview Index Performance Scores Go ver nm en t s up po rt In no va tio n c ult ur e Pr ox im ity to e xp ert is e Pr ox im ity to c us to me rs Fo re ig n st ar tu ps Re gu la ti on Chicago Sydney CopenhagenTaipei Tel AvivDublin TokyoEdinburgh FrankfurtToronto WarsawHong Kong ZurichIstanbul Jakarta Johannesburg Kuala Lumpur Lagos Lisbon London Luxembourg City Madrid Manama Mexico City Milan Moscow Nairobi New York Oslo Paris PragueAbu Dhabi AmsterdamSao Paulo ShanghaiAuckland BangaloreShenzhen Silicon ValleyBangkok SingaporeBrussels BudapestStockholm This diagram lists the Hubs from left to right in alphabetical order. The colours of the Hub Indicators refl ect the response given by the Hub Representative in relation to this category. Excellent Good Better than average Average Not good Excellent Good Better than average Average Not good New HubsOld Hubs Overview Hub Indicators 18 A tale of 44 cities | Overview - Hub Indicators US $6.2bn UK $783m Brazil $161m Germany $384m Norway $4m Czech Republic $6m Denmark $32m Sweden $62m Poland $1m Israel $173m Turkey $17m South Africa $15m Nigeria $1m India $272mChina $7.7bn Japan $87m Australia $91m New Zealand $7m Ireland $524m Luxembourg $2m France $68m Switzerland $34m Spain $12m Italy $9m Singapore $86m Malaysia $4m Thailand $19m Canada $183m Mexico $72m Globally, $17.4 billion invested over 1,436 deals in 2016 Hong Kong $170m Indonesia $5m Taiwan $6m $500m $100m $10m $10m Source: PitchBook Compiled by Deloitte Russia $7m Netherlands $20m Belgium $28m The map below shows the 2016 global FinTech deal values for countries covered by this Interim report. Note that Bahrain, Hungary, Kenya and UAE had deal values less than $1 million and therefore were not included in the map below. All figures below are in US Dollars. 19 A tale of 44 cities | Global FinTech VC deal value 2016 Global FinTech VC deal value 2016 Norway Proposed Financial Supervisory Authority (FSA) of Norway, ICT Norway Malaysia Live Bank Negara Malaysia (Central Bank) Netherlands Live Dutch fi nancial supervisors the Authority for the Financial Market (AFM) and De Nederlandsche Bank (DNB) Taiwan Proposed Financial Supervisory Commission (FSC) Indonesia Proposed Bank Indonesia (Central Bank) USA Proposed Federal Reserve Board / Treasury Department / Securities and Exchange Commission Thailand Proposed Bank of Thailand Key Proposed Formal statement made by a regulatory or government body Live Accepting applications or conducting trials Russia Proposed Central Bank of Russia Source: Innovate Finance Compiled by Deloitte Dubai Proposed Dubai Financial Services Authority (DFSA) Dubai International Financial Centre Authority (DIFCA) Canada Live Ontario Securities Commission (OSC) UK Live Financial Conduct Authority (FCA) Switzerland Proposed Financial Market Supervisory Authority (FINMA) Singapore Live Monetary Authority of Singapore (MAS) Australia Live Australian Securities stable political, regulatory and judicial regimes; a business-friendly environment; excellent technology infrastructure and availability of capital. Furthermore, its location in the East-West corridor means that Abu Dhabi is well-positioned to be the FinTech nexus for the MENA region. Abu Dhabi Hub profi le Hub representative Abu Dhabi Global Market CEO Richard Teng Go ve rn me nt su pp ort In no va ti on cu ltu re Pr ox im ity to e xp ert ise Pr ox im ity to c us to me rs Fo re ig n s ta rtu ps Re gu lat io n High Rank Low Rank INDEX SCORE 99 Hu b in dic ato rs Sel f e vau lat ion of th e h ub in six ke y a rea s Source: Global FinTech Hubs Federation Produced by Deloitte NEW HUB 24 A tale of 44 cities | Abu Dhabi Flat6Labs GlassQube Co-working Hu b in dic ato rs Sel f e vau lat ion of th e h ub in six ke y a rea s Top FinTech companies While FinTech is a recent development in Abu Dhabi, some financial institutions have started embracing and deploying FinTech solutions. For example: The National Bank of Abu Dhabi (NBAD) was the first bank in MENA to go live on blockchain for real time cross border payments with Ripple, the Abu Dhabi Islamic Bank (ADIB) partnered with Fidor Bank to launch the regions first community based digital bank and within the first batch of 11 Regulatory Laboratory applications, we see a mix of FinTech players including robo-advisors, big data, crowdfunders and a digital bank. Big investors Abu Dhabi is home to some of the largest sovereign wealth funds and financial institutions (e.g., National Bank of Abu Dhabi, the largest bank in the MENA region) and a high concentration of institutional and private wealth. Success stories The launch of the RegLab was a milestone success for Abu Dhabi as this marked the openness and support by regulators and government towards innovation. The collaboration between banks and startups, and the banks innovation strategies more broadly, is also another success story as it highlights the attitude of the main institutions towards FinTech. The future In 2017, ADGM plans to host and organise a FinTech Summit. Leading up to the Summit, there will be a series of FinTech hackathon / demo day events to showcase the FinTech entrepreneurial scene in the region. ADGM received the first batch of 11 applications for the RegLab in January 2017 and expects to complete its assessment for the first batch and open the 2nd batch of application in Q2 2017. Hub featuresBest workspace and accelerators Technologies Innovation areas Challenges Cloud computing Mobile Social media Banking-as-a-service Credit and debit cards E-commerce Identity management Payments Mobile apps P2P crowdfunding Risk averse culture High cost of office space Limited exit opportunities 25 A tale of 44 cities | Abu Dhabi D oi ng B us in es s 1 Gl o ba l I n n ov at io n In d ex Gl o ba l I n n ov at io n N /A Gl o ba l Fi n C e nt re 1 7 Auckland Auckland is New Zealands largest and most internationally connected hub, with a third of the countrys population and the largest number of businesses. The city hosts the entire diverse spectrum of fi nancial services, as well as the largest concentration of the countrys vibrant tech sector. Combine this with strong central and local government support and direct links to the countrys other hubs, Auckland is an ideal environment for innovating FinTech. Auckland Hub profi le Hub representative New Zealand Financial Innovation and Technology Association (FinTechNZ) CEO Mitchell Pham High Rank Low Rank INDEX SCORE n/a* * The data for Auckland is not available on the Global Financial Centre Index. As such, Auckland has not been given an Index Performance Score. Go ve rn me nt su pp ort In no va ti on cu ltu re Pr ox im ity to e xp ert ise Pr ox im ity to c us to me rs Fo re ig n s ta rtu ps Re gu lat io n Hu b in dic ato rs Sel f e vau lat ion of th e h ub in six ke y a rea s 26 A tale of 44 cities | Auckland Source: Global FinTech Hubs Federation Produced by Deloitte Source: Global FinTech Hubs Federation Produced by Deloitte NEW HUB Astrolab Creative HQ Kiwibank Lightning Lab FinTech Accelerator The Icehouse * The data for Auckland is not available on the Global Financial Centre Index. As such, Auckland has not been given an Index Performance Score. Go ve rn me nt su pp ort In no va ti on cu ltu re Pr ox im ity to e xp ert ise Pr ox im ity to c us to me rs Fo re ig n s ta rtu ps Re gu lat io n Hu b in dic ato rs Sel f e vau lat ion of th e h ub in six ke y a rea s Top FinTech companies Equitise, Harmoney, InsuredHQ, Latipay, Paymark, SavvyKiwi, Trademe, Xero. Big investors All major banks, insurers and finance companie; venture funds; NZ Venture Investment Fund; and Callaghan Innovations. Success stories Xero, a software company that develops cloud-based accounting software for small and medium-sized businesses, has been a very successful FinTech to emerge from the country. At the other end of the spectrum, LatiPay, an online payments service between China and New Zealand, is gaining a significant amount of growth and traction, and will likely emerge as a future success story. The future In 2017, there will be a much more visible FinTech community in Auckland, and in New Zealand more broadly. While policymakers and regulators traditionally focused on Wellington, Auckland will see a lot more policy engagement on FinTech issues, challenges and opportunities. 2017 will also see more connections between Auckland FinTech innovators and the international community who are already reaching out to the hub. Hub featuresBest workspace and accelerators Technologies Innovation areas Challenges Data analytics Cloud computing Mobile APIs Internet of Things Capital markets Retail banking E-commerce Wealth management Robo advisors Low levels of knowledge sharing Small size of market (leading to Low access to capital) Skills shortages - technology 27 A tale of 44 cities | Auckland Digital Ventures Dream Offi ce (C-Asean) Dtac Accelerate Krungsri Rise Budapest Milan Madrid Gl o b al F in C e nt re 3 9 D oi ng B us in es s 4 6 Gl o b al I n n ov at io n In d ex 5 2 Moscow Bangkok The Thai FinTech ecosystem is growing rapidly.

    发布时间2017-12-01 116页 推荐指数推荐指数推荐指数推荐指数推荐指数5星级
  • AARPResearch:2017年美国中老年人智能手机使用态度报告(英文版)(29页)(29页).pdf

    AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Technology Use and Attitudes among Mid-Life and Older Americans December 2017 G. Oscar Anderson, Senior Research Communications Advisor AARP Research https:/doi.org/10.26419/res.00210.001 AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Methodology This study was fielded from November 16-27, 2017 using GfKs KnowledgePanel, a probability based web panel designed to be representative of the adult US population. Respondents needed to be age 50 or older to complete the survey. Completion rate was 59.9% and resulted in a total sample of 1,520. The data are weighted by age within gender, education, race/ethnicity, household income, language preferences, and Census division to reflect US adults age 50 or older. Margin of error at the 95% confidence level 2.71% for Total Adults 50 N=1520 2 AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Executive Summary Mobile and traditional computing devices are the primary tech for Americans 50 . Over nine in ten own a computer or laptop, seven in ten adults 50 own a smartphone, and over four in ten own a tablet. Adults 70 are more likely to have older technology such as desktops and feature phones than those age 50-69. Technology such as wearables and home assistants have been adopted by only a very small percentage of the 50 market. Younger adults are more likely to own a wearable than those over 70. Traditional activities dominate computer use for adults over 50, but a sizeable minority are using their device to manage medical care or learn online. Among those who own such devices, top activities include surfing the internet, making purchases, getting news, and banking. Adults 70 do fewer activities on their computers than those under 70, with a couple exceptions such as gaming (over half play games on their computer) and email. Surfing the web is the top activity for tablet users and older adults who have both are more likely to use their tablet for playing games and watching video than on a computer. 3 AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Executive Summary Top smartphone activities for adults 50 focus on staying connected and being on the go. Nearly nine in ten smartphone owners say they use their device to send IMs/texts or emails, and over three quarters say they use it to get directions or traffic information. Other top activities include purchasing apps, surfing the internet, getting news, and accessing social media. Among those who own all three devices, each device has different uses: computers are used for more practical tasks, tablets for entertainment, and smartphones for social and on the go activities. Across all devices, over seven in ten adults 50 are on social media. Adults 50 are equally likely to use social on their computers and mobile devices. Over half of smartphone owners use a social app weekly. Privacy and security is still an issue for most older adults, but many dont take proactive steps to protect themselves online. Just 18% of those 50 are extremely/very confident that their data are kept private online. With the exception of financial institutions, most adults 50 do not completely trust companies to keep their data secure. They are most likely to trust banks and healthcare organizations and least likely to trust the media, social media sites, and membership organizations. Nonetheless, many adults 50 fail to take proactive steps to secure their data. A little over half use a passcode on their phones or tablets, and only a third use two-factor authentication. 4 AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Executive Summary Nine in ten (91%) of those with devices say they use technology to stay in touch with friends and family. Among those under 70, text messaging has overtaken email as the tool most used to stay connected, though most use three channels (email, texts, and social media). Few older adults have used virtual reality and many are unfamiliar with augmented reality. Most older adults have heard of virtual reality devices but few have tried them. Adults age 50- 59 are the most likely to have tried or own a device, but adoption is still small. Over six in ten adults have never heard of augmented reality and very few have tried it. Adults in their 50s are more likely to have heard of AR than those over 60. 5 AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVEDAARP RESEARCH | AARP.ORG/RESEARCH | 2016 AARP. ALL RIGHTS RESERVED Main Findings 6 AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Mobile and traditional computers are primary tech devices for Americans 50 70% 62% 61% 43% 21% 21% 13% 7% Smartphone Laptop Desktop Tablet Regular phone E-Reader Wearables Home assistant Device Adoption among 50 7 78% 66% 58% 46% 14% 20% 15% 7% 73% 63% 59% 40% 19% 20% 14% 8% 55% 56% 66% 40% 34% 23% 8% 6% SmartphoneLaptopDesktopTabletRegular phone E-ReaderWearablesHome assistant Device Adoption by Age 50-5960-6970 Younger adults are significantly more likely to own smartphones, laptops and wearable devices (e.g., smart watches, fitness trackers, etc.) than those 70 . Adults over 70 are more likely to own desktops and feature phones than their younger counterparts. a ab c c c c c Letters represent a statistically significant difference between indicated age groups at the 95% confidence level. abc Q.Tech1 (Base: All respondents. N=1520). Which of the following items do you have? AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Those already invested in the technology are more likely to purchase it again in the future Q.Tech3A (Base: All respondents. N=1520). Do you plan to purchase a within the next year? 8 Yes 6% No 94% Plan to Purchase a Wearable Device Yes 19% No 81% Plan to Purchase a Smartphone Yes 12% No 88% Plan to Purchase a Tablet Owns deviceDoes not own device 50-59 a 60-69 b 70 c Smartphone23%*10$01% Tablet14%*102% Wearable12%*5%8%6%5% Percentage Who Plan to Purchase in the Next Year * or letter represent a statistically significant difference between indicated groups at the 95% confidence level. Those who have already purchased a device are more likely to say they will purchase another one in the next year, particularly for smartphones. Likewise, adults under 70 are more likely to plan to purchase a phone or tablet in the next year compared to their 70 counterparts. AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Traditional activities dominate computer use for adults over 50, but a sizeable minority are using their device to manage medical care or learn online Surfing the web, making purchases, getting news, and doing banking transactions dominate how older adults use their computers. A third say they do online learning on their computer (34%) and manage or receive medical care (32%). 81% 74% 69% 65% 63% 58% 55% 45% 45% 45% 42% 34% 32% 31% 17% 8% 7% Visit websites or surf the internet Make a purchase Get news and other info Perform banking or financial transactions Send or receive IMs or Emails Access a social networking site Comparative shop for discounts and deals Play a game Get directions or traffic info Watch videos or shows Get health and fitness info Take classes, webinars, or read/watch how-to tutorials Manage or receive medical care Post your own reviews, ratings, or comments online Download or purchase an app Track health or fitness via apps or website Use a voice activated assistant Activities Performed on Desktop/Laptop (among those who own device) Q.Tech2 (Base: Those who own computer/laptop. N=1402). Please indicate whether you do each activity for each device you own. 9 AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Computer users in their 50s and 60s are more likely to use their devices for a wider variety of activities, but adults 70 are more likely to game. Adults in their 50s and 60s are more likely to surf the internet, bank, comparison shop, and watch video on their computers than those over 70. However, computer users 70 are equally likely to look for news and send emails as their younger counterparts, and are more likely to play games on the computer. 85% 77% 70% 67% 58X% 60% 40% 46% 52% 84% 74% 70% 67% 65% 62% 55% 46% 47% 48% 73% 70% 67% 59% 66% 54% 47% 52% 43% 30% Visit websites or surf the internet Make a purchase Get news and other info Perform banking or financial transactions Send or receive IMs or Emails Access a social networking site Comparative shop for discounts and deals Play a game Get directions or traffic info Watch videos or shows Activities Performed on Desktop/Laptop by Age (Top 10) (Among those who own desktop/laptop computers) 50-5960-6970 10 Q.Tech2 (Base: Those who own computer/laptop. N=1402). Please indicate whether you do each activity for each device you own. abc a aa c c c cc c c c Letters represent a statistically significant difference between indicated age groups at the 95% confidence level. AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Adults in their 50s and 60s are more engaged in online learning activities on their computers than those 70 . Adults in their 50s and 60s are more likely to use their computers to engage in online learning activities and posting ratings and reviews than those age 70 . 41% 38% 29% 35% 18% 9% 6% 43% 37% 34% 32% 19% 10% 8% 41% 24% 34% 24% 15% 6% 5% Get health and fitness info Take classes, webinars, or read/watch how-to tutorials Manage or receive medical care Post your own reviews, ratings, or comments online Download or purchase an app Track health or fitness via apps or website Use a voice activated assistant Activities Performed on Desktop/Laptop by Age (Bottom 7) (Among those who own desktop/laptop computers) 50-5960-6970 11 Q.Tech2 (Base: Those who own computer/laptop. N=1402). Please indicate whether you do each activity for each device you own. abc c c c c Letters represent a statistically significant difference between indicated age groups at the 95% confidence level. AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Surfing the web is the top activity for tablet users and about half are likely to use their device for entertainment such as playing games and watching video. Over half of tablet owners use their tablets for surfing the web, getting news, downloading apps, messaging and email, and playing games. Nearly half (48%) watch video on their tablets and another four in ten use it for shopping (42% make purchases; 40% comparison shop). 71% 58% 54% 54% 53% 53% 48% 42% 40% 33% 31% 29% 24% 21% 19% 17% 8% Visit websites or surf the internet Get news and other info Download or purchase an app Send or receive IMs or Emails Play a game Access a social networking site Watch videos or shows Make a purchase Comparative shop for discounts and deals Get health and fitness info Get directions or traffic info Perform banking or financial transactions Take classes, webinars, or read/watch how-to tutorials Post your own reviews, ratings, or comments online Use a voice activated assistant Manage or receive medical care Track health or fitness via apps or website Activities Performed on Tablet (among those who own device) Q.Tech2 (Base: Those who own tablet; n=647). Please indicate whether you do each activity for each device you own. 12 AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Adults under 70 do a larger variety of activities on their tablets than those 70 , but those over 70 are about equally likely to play games, use social media and send email on their devices. Adults in their 50s and 60s are more likely to surf the internet, download apps, watch video, shop and make purchases on their tablets than those over 70. Those in their 50s are also more likely than those 70 to use their tablets to get news and other info. 78% 63% 59% 54% 50% 55% 59% 46E% 35% 77% 58% 59% 57X% 56% 50% 46% 44% 36% 56% 50% 39% 49% 53% 47% 28% 30% 26&% Visit websites or surf the internet Get news and other info Download or purchase an app Send or receive IMs or Emails Play a game Access a social networking site Watch videos or shows Make a purchase Comparative shop for discounts and deals Get health and fitness info Activities Performed on Tablet by Age (Top 10) (Among those who own a tablet) 50-5960-6970 13 Q.Tech2 (Base: Those who own tablets. n=647). Please indicate whether you do each activity for each device you own. abc c c c c c c c cc c c Letters represent a statistically significant difference between indicated age groups at the 95% confidence level. AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Among less common activities, adults in their sixties are more likely to use their tablets to manage medical care and post reviews than those in their 50s or 70s. Tablet users age 60-69 are more likely than those 70 to manage medical care and post reviews than those 70 . They are slightly (but not significantly) more likely to learn online and use voice assistants than those 70 as well. Those in their 50s are more likely to use their tablets to perform online banking transactions than those 70 . 334% 26% 21% 16% 9% 34% 30% 27% 26% 24% 22% 9% 23% 22% 17% 16% 17% 12% 5% Get directions or traffic info Perform banking or financial transactions Take classes, webinars, or read/watch how-to tutorials Post your own reviews, ratings, or comments online Use a voice activated assistant Manage or receive medical care Track health or fitness via apps or website Activities Performed on Tablet by Age (Bottom 7) (Among those who own a tablet) 50-5960-6970 14 Q.Tech2 (Base: Those who own tablets. n=647). Please indicate whether you do each activity for each device you own. abc c c c Letters represent a statistically significant difference between indicated age groups at the 95% confidence level. AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Messaging, directions, and surfing the internet top list of activities people do on their smartphones. Nearly 90% of smartphone owners say they use their device to send IMs or emails, and over three quarters (77%) say they use it to get directions or traffic information. Other top activities include purchasing apps, surfing the internet, getting news, and accessing social media. Adults 50 are much more likely to use voice assistants on their smartphone than they are on any other device. 88% 77% 69% 64% 62% 60% 45% 42% 37% 35% 35% 34% 29% 28% 24% 19% 13% Send or receive IMs or Emails Get directions or traffic info Download or purchase an app Visit websites or surf the internet Get news and other info Access a social networking site Use a voice activated assistant Play a game Comparative shop for discounts and deals Make a purchase Perform banking or financial transactions Watch videos or shows Get health and fitness info Manag

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