尼尔森-2017年美国体育媒体报告英文版-2018-40页（40页）.pdf

1、1 YEAR IN SPORTS MEDIA REPORT NIELSEN SPORTS U.S. 2017 Copyright 2018 The Nielsen Company2 Welcome to Nielsens Year in Sports Media 2017 Report, a compilation of media highlights, sponsorship trends and consumer insights across leading sports properties. As the sports and entertainment industry cont

2、inues to evolve, so have our data and insights around sports consumers, enabling our clients to get a deeper understanding of the fan. In 2017, we saw many familiar matchups and faces in the winners circle, including the Crimson Tide, the Tar Heels, the Warriors and the Penguins. However, fans were

3、also introduced to some new faces and teams, including the amazing run of the Houston Astros to their first World Series Championship in franchise history, the Eagles thrilling Super Bowl win over the Patriots, 37-year-old Martin Truex Jr. hoisting his first Monster Energy NASCAR Cup trophy and Serg

4、o Garcia finally breaking through at Augusta for his first golf major. Our favorite teams and athletes provided many indelible memories for fans. Even with the proliferation of devices and unprecedented media fragmentation, sports content continued to thrive in 2017. Sports provided an ideal platfor

5、m for brands to reach passionate consumers through compelling content. Nielsen Sports produces this report each year with the mission to drive conversations. These conversations fulfill our intention to better know and serve you. We curated favorite moments for each sport across our experts because,

6、 at the end of the day, we are the modern sports fans. We encourage you, as you read, to similarly enjoy the amazing moments from the past year in sports. Thank you very much for your contributions, and we hope you enjoy these highlights from across Nielsens wealth of consumer and media insights. Th