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Spate：2025美容与健康领域“长寿”趋势综合指南（英文版）（30页）.pdf

上传人： 1****1 编号：998824 2025-12-24 30页 13.36MB

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1、DECEMBER 2025THE COMPREHENSIVE GUIDE TO LONGEVITY ACROSS BEAUTY&WELLNESSINTRODUCTIONThis report explores how longevity is evolving across beauty and wellness,and highlights how brands can tap into this growing mindset to stay aligned with where consumers are headed.We explore the macro themes reshap

2、ing these categories and the ways consumers are engaging with longevity even while the official definition of longevity is still taking shape.In beauty,“longevity”traditionally referred to long-wear products in hair,makeup,and fragrance.While product performance remains important.The meaning of long

3、evity has expanded.While longevity currently over indexes in skincare,the insights uncovered in this report have implications across the entire beauty landscape,from hair care to makeup to body care.In wellness,“longevity”is no longer just about extending lifespan,its about extending quality of life

4、,or an improved“healthspan.”It encompasses a full support system,from body and brain health to internal balance and skin vitality.Interested in exploring what these shifts mean specifically for your brand?Book a free demo Thank you,Olivier and Yarden,co-founders of Spate2METHODOLOGYSpate is an innov

5、ative data platform that helps users discover and detect trends across Google Search and TikTok.The Spate dashboard analyzes more than 900 billion search signals,150 million TikTok posts,and 50 million Instagram posts worldwide to answer three crucial questions for the consumer goods industry:Whats

6、the next big trend?Whos owning the space?And how should you position the trend?900 billion search signals,150 million posts on TikTok,and 50 million Instagram postsArtificial Intelligence and machine learning to identify clustersTrends classification for insights and implications3WHAT IS THE POPULAR

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根据《》内容，全文主要探讨了长寿在美容和健康领域的演变，以及品牌如何利用这一趋势。以下是关键点： 1. 长寿概念在美容和健康领域日益受到关注，从传统抗衰老转向长期投资策略。 2. 美容领域，长寿概念从护肤品扩展到所有美容类别，如彩妆、护发和身体护理。 3. 健康领域，长寿不仅关注寿命延长，更关注健康寿命（健康生活年限）。 4. 美容领域，消费者寻求再生和保护皮肤的方法，如再生产品、医疗级护肤工具和皮肤护理理念。 5. 健康领域，长寿趋势涉及生物黑客、昼夜节律优化和激素调节等主题。 6. 消费者越来越关注整体健康，寻求支持身体、认知功能和内部平衡的补充剂。 7. 长寿已成为消费者心中的无声优先事项，品牌有机会通过教育、创新和清晰指导来满足消费者需求。
长寿护肤，你跟上了吗？" "长寿不再是梦，揭秘美妆界的长寿秘籍！" "从内而外抗衰老，揭秘长寿美妆新潮流！"
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