Spate：2025美容与健康领域“长寿”趋势综合指南（英文版）（30页）.pdf

1、DECEMBER 2025THE COMPREHENSIVE GUIDE TO LONGEVITY ACROSS BEAUTY&WELLNESSINTRODUCTIONThis report explores how longevity is evolving across beauty and wellness,and highlights how brands can tap into this growing mindset to stay aligned with where consumers are headed.We explore the macro themes reshap

2、ing these categories and the ways consumers are engaging with longevity even while the official definition of longevity is still taking shape.In beauty,“longevity”traditionally referred to long-wear products in hair,makeup,and fragrance.While product performance remains important.The meaning of long

3、evity has expanded.While longevity currently over indexes in skincare,the insights uncovered in this report have implications across the entire beauty landscape,from hair care to makeup to body care.In wellness,“longevity”is no longer just about extending lifespan,its about extending quality of life

4、,or an improved“healthspan.”It encompasses a full support system,from body and brain health to internal balance and skin vitality.Interested in exploring what these shifts mean specifically for your brand?Book a free demo Thank you,Olivier and Yarden,co-founders of Spate2METHODOLOGYSpate is an innov

5、ative data platform that helps users discover and detect trends across Google Search and TikTok.The Spate dashboard analyzes more than 900 billion search signals,150 million TikTok posts,and 50 million Instagram posts worldwide to answer three crucial questions for the consumer goods industry:Whats

6、the next big trend?Whos owning the space?And how should you position the trend?900 billion search signals,150 million posts on TikTok,and 50 million Instagram postsArtificial Intelligence and machine learning to identify clustersTrends classification for insights and implications3WHAT IS THE POPULAR