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Spate：2025年健康领域的领军品牌：制胜之道与案例分析报告（英文版）（51页）.pdf

上传人： 1****1 编号：998813 2025-12-24 51页 22.38MB

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1、THE BRANDS THAT WON WELLNESS IN2025Wellness continues to redefine consumer priorities,and todays leading brands are those tapping into the fastest-growing needs across nutrition,beauty,fitness,and functional health.While the Spate dashboard measures popularity across Google Search,TikTok,and Instagr

2、am,TikTok now drives a significant share of cultural influence for most breakout wellness brands making it a critical signal in understanding whos winning and why.This year,emerging and established players are breaking out for different reasons:some through ingredient-led innovation,others through c

3、ulture-driven virality,and many through a blend of both.From functional snacks going mainstream to supplements crossing into food,the categorys winners are meeting consumers where their health journeys and cultural conversations are evolving.Read on to discover which wellness brands are gaining mome

4、ntum,whats fueling their rise,and where the whitespace lies for brands looking to differentiate.Book a free trial of Spate data to uncover deeper opportunities and see how your brand can stay ahead of the next wave of wellness demand.Thank you,Olivier and Yarden,co-founders of SpateWHOS WINNING WELL

5、NESS?SEE THE STANDOUTSSPATEDataSPATEDataSales,Credit CardTransactionsAWARENESS+CONSIDERATIONINTENTPURCHASESocial Media is about consumers aspirations.Consumers are building the persona of who they want to be,not necessarily reflecting their actual behaviour.Google Search,a“digital truth serum,”revea

6、ls an honest picture of consumer desires.People will search something they may not be comfortable asking their mother or best friend.According to a correlative study,search is a strong indicator of future sales.3SPATE PRE-SALES DATATO STAY AHEAD OF CONSUMER TRENDS3WHAT IS THE POPULARITY INDEX?SPATES

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根据报告的内容，本文主要概括了2025年健康品牌增长趋势，并引用了以下核心数据： 1. Goli品牌通过TikTok和TikTok Shop的畅销果冻产品，实现了217.7%的年增长，月均流行度为2.1B，非常高的流行度。 2. Nello品牌通过频繁推出新口味和TikTok友好的健康定位，实现了194.1%的年增长，月均流行度为1.1B，非常高的流行度。 3. Alani Nu品牌通过其充满活力的口味组合和强大的创作者存在，实现了150.0%的年增长，月均流行度为599.1M，非常高的流行度。 4. MaryRuth's Organics品牌通过TikTok Shop活动和更广泛的媒体知名度，实现了51.8%的年增长，月均流行度为737.0M，非常高的流行度。 5. 1st Phorm品牌通过体育合作和产品扩张，实现了超过1000%的年增长，月均流行度为170.1M，非常高的流行度。 6. Built Bar品牌通过口味回归和合作促销，实现了超过1000%的年增长，月均流行度为151.3M，非常高的流行度。 7. Snap Supplements品牌通过评论、专家内容和TikTok Shop活动，实现了330.4%的年增长，月均流行度为212.4M，非常高的流行度。 8. Natural Vitality品牌通过重大里程碑和消费者知名度提升，实现了142.1%的年增长，月均流行度为144.6M，非常高的流行度。 9. Barebells品牌通过文化导向的时刻，实现了69.9%的年增长，月均流行度为168.0M，非常高的流行度。 10. Tru Niagen品牌通过公司转型，实现了452.1%的年增长，月均流行度为70.6M，非常高的流行度。 这些品牌通过功能性益处、TikTok创作者主导的故事讲述和平台原生教育，实现了快速增长。
"2025年哪些品牌领跑健康潮流？" 健康品牌如何抓住TikTok机遇？" 成分+故事+教育！"
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