Spate：2025年健康领域的领军品牌：制胜之道与案例分析报告（英文版）（51页）.pdf

1、THE BRANDS THAT WON WELLNESS IN2025Wellness continues to redefine consumer priorities,and todays leading brands are those tapping into the fastest-growing needs across nutrition,beauty,fitness,and functional health.While the Spate dashboard measures popularity across Google Search,TikTok,and Instagr

2、am,TikTok now drives a significant share of cultural influence for most breakout wellness brands making it a critical signal in understanding whos winning and why.This year,emerging and established players are breaking out for different reasons:some through ingredient-led innovation,others through c

3、ulture-driven virality,and many through a blend of both.From functional snacks going mainstream to supplements crossing into food,the categorys winners are meeting consumers where their health journeys and cultural conversations are evolving.Read on to discover which wellness brands are gaining mome

4、ntum,whats fueling their rise,and where the whitespace lies for brands looking to differentiate.Book a free trial of Spate data to uncover deeper opportunities and see how your brand can stay ahead of the next wave of wellness demand.Thank you,Olivier and Yarden,co-founders of SpateWHOS WINNING WELL

5、NESS?SEE THE STANDOUTSSPATEDataSPATEDataSales,Credit CardTransactionsAWARENESS+CONSIDERATIONINTENTPURCHASESocial Media is about consumers aspirations.Consumers are building the persona of who they want to be,not necessarily reflecting their actual behaviour.Google Search,a“digital truth serum,”revea

6、ls an honest picture of consumer desires.People will search something they may not be comfortable asking their mother or best friend.According to a correlative study,search is a strong indicator of future sales.3SPATE PRE-SALES DATATO STAY AHEAD OF CONSUMER TRENDS3WHAT IS THE POPULARITY INDEX?SPATES