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YouGov：前行之路：2025年阿联酋新兴汽车品牌消费者意向报告（中译版）（26页）.pdf

上传人： 1****1 编号：997969 2025-12-23 26页 5.31MB

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1、Next-gen automakers 2025/Research RealityThe road ahead:UNITED ARAB EMIRATESAre the UAE residents considering emerging car brands in 2025?Next-gen automakers UAE 202521Foreword2Report takeaways3Who are the UAE residents near-term car buyers?4The new frontier of auto5Whats driving appeal?6Whats pumpi

2、ng the brakes?ContentsContentsNext-gen automakers UAE 20253Get in touchStart your audience analysisUAE consumers are paying closer attention to a new generation of carmakers.Once dominated by legacy names,the market is now seeing new and emerging brands competing for awareness and consideration.This

3、 report looks at how people in the UAE are responding to these newer players whats driving awareness,what sparks curiosity,and what factors still hold them back.Today,76%of UAE consumers can name at least one emerging car brand,and awareness rises sharply among those planning to buy a car within the

4、 next three years.Together,these insights shed light on the growing visibility and presence of challenger brands and the openness of future buyers to look beyond traditional automakers.They signal where opportunity lies as the next generation of car brands takes to the roads continuing to highlight

5、Chinas strategic internationalization of their brands,as seen across multiple sectors.”Imran AhmedGeneral Manager,YouGov MENAForewordNext-gen automakers UAE 20254Awareness of emerging brands is widespreadTop-notch safety features drives appeal;cost fuels hesitationJapanese car makers leads perceptio

6、ns of quality and valueKey takeaways 76%of UAE consumers recognize at least one emerging car brand led by Jetour (42%)and BYD(40%)Awareness is notably higher among near-term car buyers,suggesting engagement rises as purchase consideration nears.Top safety features(41%),long warranties(34%),and advan

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根据《Next-Gen Automakers UAE 2025》报告，以下是全文关键点： 1. 76%的阿联酋消费者至少认识一个新兴汽车品牌，其中Jetour（42%）和BYD（40%）最受欢迎。 2. 近期购车者对新兴品牌的认知度更高，表明随着购买考虑的临近，参与度会增加。 3. 安全特性（41%）、长期保修（34%）和先进技术（33%）是考虑新品牌的主要动机。 4. 48%的近期购车者对新兴品牌的成本表示担忧，40%对可靠性有顾虑。 5. 82%的近期购车者认为日本汽车品牌质量好，76%认为其性价比高。 6. 近期购车者中，81%计划购买混合动力车，54%可能购买汽油车，19%选择混合动力车，14%选择电动车。 7. BYD和Jetour在考虑购买的新兴品牌中最为突出，其次是Polestar、Lucid Motors和W Motors。 8. BYD的转化率最高（90%），其次是Xpeng（87%），而Jetour的转化率（82%）表明高知名度并不总是直接转化为购买意愿。
"2025年，你准备换新车吗？" "新兴汽车品牌，你了解多少？" "哪些因素让你考虑购买新品牌汽车？"
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