YouGov：前行之路：2025年阿联酋新兴汽车品牌消费者意向报告（英文版）（26页）.pdf

1、Next-gen automakers 2025/Research RealityThe road ahead:UNITED ARAB EMIRATESAre the UAE residents considering emerging car brands in 2025?Next-gen automakers UAE 202521Foreword2Report takeaways3Who are the UAE residents near-term car buyers?4The new frontier of auto5Whats driving appeal?6Whats pumpi

2、ng the brakes?ContentsContentsNext-gen automakers UAE 20253Get in touchStart your audience analysisUAE consumers are paying closer attention to a new generation of carmakers.Once dominated by legacy names,the market is now seeing new and emerging brands competing for awareness and consideration.This

3、 report looks at how people in the UAE are responding to these newer players whats driving awareness,what sparks curiosity,and what factors still hold them back.Today,76%of UAE consumers can name at least one emerging car brand,and awareness rises sharply among those planning to buy a car within the

4、 next three years.Together,these insights shed light on the growing visibility and presence of challenger brands and the openness of future buyers to look beyond traditional automakers.They signal where opportunity lies as the next generation of car brands takes to the roads continuing to highlight

5、Chinas strategic internationalization of their brands,as seen across multiple sectors.”Imran AhmedGeneral Manager,YouGov MENAForewordNext-gen automakers UAE 20254Awareness of emerging brands is widespreadTop-notch safety features drives appeal;cost fuels hesitationJapanese car makers leads perceptio

6、ns of quality and valueKey takeaways 76%of UAE consumers recognize at least one emerging car brand led by Jetour (42%)and BYD(40%)Awareness is notably higher among near-term car buyers,suggesting engagement rises as purchase consideration nears.Top safety features(41%),long warranties(34%),and advan