操控思维塑造行为.pdf

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1、HACKING MINDS&SHAPING BEHAVIORSHow to drive habit changes through Neuroscience and behavioral Psychology Bachelor in Computer Science;MBA in Project Manager;MBA in Neuroscience(behavior and performance);Member of Brazilian Attorneys Comission of Data Protection,Artificial intelligence and Innovation

2、29 years expertise in IT,information Security,Data Protection and Privacy.Security Awareness Officer CertifiedExin certified ISFS|PDPE|PDPF|PDPP|DPO ISO27001 Auditor Leader CertifiedISO27701 Lead Implementer CertfiedLEANDROROCHAIT Director of Rock Worldhuman behavior evangelistBUT,WHY NEUROSCIENCE?W

3、HATS ON THE MENU01020304WHY TRADITIONAL TRAINING DOESNT WORK;KNOWING ISNT DOING:CHANGING BEHAVIORS;FLIPPING THE GAME:4 TOOLS TO MAKE YOUR TRAINING UNFORGETTABLE;USE CASE:FLAMENGO;05KEYS TAKEAWAYSACCORDING TO THE ENGAMENT GROUP“OUT OF EVERY 10 EMPLOYEES,7 ARE DISENGAGED OR ACTIVELY DISENGAGED.”ACCORD

4、ING TO THE ENGAMENT GROUP Just because I m aware doesn t mean that I care.if you try to work against human nature,you will fail.What your employees do is way more important than what they know.123THERE ARE THREE REALITIES OF SECURITY AWARENESSITS ABOUT TRANSFORMNOT INFORM.AWARENESS IS ESSENTIAL,BUT

5、IT DOESNT CHANGE BEHAVIOR ON ITS OWN.CHANGING BEHAVIOR“3 TRUTHS ABOUT HUMAN NATURE:WE ARE LAZY,SOCIAL,AND CREATURES OF HABIT.DESIGN PRODUCTS FOR THIS REALITY.“Do I want to do it?Can I do it easily?What triggers me to act?BEHAVIORMODEL.ORGKnow the keyboard shortcut(Windows+L);Sticker placed next to t

6、he monitor that reads:Protect from data theft;HOW TO APPLYLocking the screen when leaving the workstationMAPBThere must be emotion;There must be relevance;There must be cognitive effort;HOW DO WE MAKE LEARNING STICK?The learner must be at the center(not the teacher anymore).unforgettablePOWERFUL TOO