促进销售的产品包装.pdf

1、12Produce Packaging That Sells“Packaging”Refers T o:The punnetPlus logos,words and icons on the punnetProduce Packaging That SellsLisa Cork Founder,Fresh Produce Marketing LtdMorocco Berry Conference 2025 Lisa Cork4Industry belief:“Fresh berries sell themselves.Packaging doesnt matter.”Consideryour

2、berry packaging is:Premium supermarket real estateYourin-store mini-billboardClosest you get to consumers at decision point5Typical Berry Packaging ExamplesTellsNot SellsDriscollsOnly the Finest BerriesNaturipeFarmed FreshCalifornia Giant Berry Farms6FMCG Packaged Food Examples Tells AND Sells 14g P

3、rotein 40%Less Sugar No Artificial Growth Hormones Lactose Free Ultra-Filtered Clever Brand 80 Calories Plant Powered Whole 30 Non-GMO Keto Nutrient Dense Real Ingredients Clever Brand Name7FMCG vs Berry Packaging Comparison 14g Protein 40%Less Sugar No Artificial Growth Hormones Lactose Free Ultra-

4、Filtered Driscolls Only the Finest Berries Naturipe Farmed Fresh 80 Calories Plant Powered Whole 30 Non-GMO Keto Nutrient Dense Real Ingredients8Your berry packaging is the most underutilized sales tool you have.Lisa Cork“9Generational Segmentation“Millennial”1980-1994Gen Z1995-2009Gen X1965-1979Boo

5、mers1946-1964Builders1925-1945Generational Handover Is HappeningSources:Numerator Generations Hub 2025;FMI U.S.Grocery Shopper Trends 2024;ONS UK Family Spending 2024;McKinsey&EuroCommerce 2025;NIQ&Innova 2024.“Millennial”1980-1994Gen Z1995-2009Gen X1965-1979Boomers1946-1964Boomers/Gen X:Control bas

6、ketMillennial/Gen Z:Control trendsPivot your focus to Millennial/Gen Z consumers11Grocery Shopping Trends:Millennial/Gen Z 32%of grocery spend Digital savvy;used to shopping online Facts from Social&WOM Follow Influencers,use TikTok for nutrition info Wellness focus;understand nutrition;seek benefit