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1、HOW TO REVIVE JAPANS AKIYAWITH DESIGN&CREATIVITYby Anton in JapanTHE AKIYA PROBLEM10 million abandoned&vacant homesspread across Japan.Why do it exist?THE AKIYA PROBLEMRed Flags?THEOPPORTUNITYJapan has many undervalued assets“You make the moneywhen you buy.”Smart acquisitions create instantequity an
2、d set the stage for profitablereturns.SELLERS MINDSETBUYERS MINDSETBUYING STRATEGYBUYING STRATEGYFocused on a quick sale with lowexpectations,simply wanting to get rid ofthe problem.Built on patience,persistence,andknowing what to look for.FINAL CUSTOMERIN MINDFINAL CUSTOMER IN MINDDomestic?Internat
3、ional?THE DESIGN MINDSETA fusion of Japanese tradition andScandinavian functionality.THE DESIGNMINDSETStorytellingNatural&Original MaterialsCREATIVE REUSE OF MATERIALSRecycling existing wood,tiles,design cantransform the old into something new andunique.Discarded items,items the previous ownerleft b
4、ehind can become striking featurepieces that add character and meaning.CREATIVE REUSEOF MATERIALSDesigning and re-imagining.KEY RENOVATIONMISTAKES TO AVOIDOverbuilding beyond marketvalueIgnoring insulation and climateneedsSkipping permits and overlookingneighborsKEY RENOVATION MISTAKES TO AVOIDFINAL
5、 CUSTOMER?SOCIAL ORDER MEANSMORE THANMONETARY GAINKEY RENOVATION MISTAKES TO AVOIDTrash disposalLabor shortageLanguage barrierCultural clashesSTORYTELLING AS A VALUE MULTIPLIERSTORYTELLING AS A VALUEMULTIPLIERSANGENJAYA VILLACASE STUDY:SANGENJAYA VILLACASE STUDY:SANGENJAYA VILLASANGENJAYA VILLASANGE
6、NJAYA VILLA CASE STUDY:SANGENJAYA VILLAPurchase price 21.7M-Purchased in 2020 First Renovation-2M Second Renovation-14MHAS THE MARKET CHANGEDSINCE 2020?CASE STUDY:SANGENJAYA VILLACASE STUDY:THE JAPANDI HOME X ZERO RENOVATIONTHE JAPANDI HOME XZERO RENOVATIONThe Japandi Home with Z