3288 - 规模化盈利的订单管理系统前景广阔：人工智能_机器学习的实际应用.pdf

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1、Orlando,FLOctober 69IBM TechXchange 2025Session 3288Sankha DasUlta Beauty Inc.Ulta Beauty Inc.,Sr Director,Enterprise ApplicationsSubhra SinhaIBM Corp.IBM Corp.,Product ManagerProfitable OMS Promising at Scale:AI/ML in ActionAgenda010203040506Why were here todayVision&MissionOur Journey So farLookin

2、g Ahead-UltaThe Next Chapter-IBMQ&AIBM TechXchange|2025 IBM CorporationWhy were here todayExpand beyond post-purchase cost reduction to pre-purchase cost preventionProfitable outcomes through post-purchase fulfillment decisions using AI/MLFulfillment profitability under significant pressure from con

3、sumer expectationsIBM TechXchange|2025 IBM Corporation3Vision&MissionDeliver beauty and wellness to all with excellence.IBM TechXchange|2025 IBM Corporation4Vision&MissionDeliver beauty and wellness to all with excellence.IBM TechXchange|2025 IBM Corporation5Fulfillment ExperienceSpeed&ReliabilityEx

4、panded OfferingsOmnichannel InventoryOptimizationOptimize Ulta Beautys fulfillment network at every step to elevate guest experience.Ultas journeyProtecting the retail experience while unlocking inventory for omnichannel guests in a profitable mannerTraditional rule-based sourcingShipping from store

5、 expansionBusiness Objectives drivenShipping costProcessing cost Balance load across networkStockout avoidancePredict stockout risk from sales probability and smartly source SKUs to preserve in-store inventory.Markdown avoidancePredict markdown risk and smartly source SKUs to maximize full-price sal

6、es and profit.Dynamic Safety StockSafety stock,set at node,network,or node type level,can be a fixed quantity or percentage to cover walk-in demand and demand variability.IBM TechXchange|2025 IBM Corporation6EDD at PDPBuilds customer trust and purchase confidence by showing product availability and