打造个人品牌提升影响力的五个步骤.pdf

1、5 STEPS TO BUILDING A PERSONAL BRAND FOR ELEVATING YOUR INFLUENCE PABLO FREDRIKSON PELADONERDEVERYONE IN THIS ROOM HAS A PERSONAL BRANDYOU ALREADY HAVE A PERSONAL BRANDYou already have a personal brandEven if you dont have an online presenceOr maybe you have a“generic”online presenceYour“internal”co

2、mpany personal brand also exists and its important!You already have a personal brandEven if you dont have an online presenceOr maybe you have a“generic”online presenceYour“internal”company personal brand also exists and its important!You already have a personal brandEven if you dont have an online p

3、resenceOr maybe you have a“generic”online presenceYour“internal”company personal brand also exists and its important!Whats your goal?1.Why do you want to build or elevate your brand?Transitioning roles:Building credibility in a new fieldThought leadership:Positioning yourself as go-to expertCareer p

4、rogression:Getting noticed with your company or industryGetting noticed is important,seniors that are“too quiet”dont progressLearn how to own problems1.Why do you want to build or elevate your brand?Transitioning roles:Building credibility in a new fieldThought leadership:Positioning yourself as go-

5、to expertCareer progression:Getting noticed with your company or industryGetting noticed is important,seniors that are“too quiet”dont progressLearn how to own problemsHelping others:Making your company or industry a better place!Decide What You Want to Be Known For2.What is your defining expertise o

6、r passion?Goal is the outcome;identity is the persona you build.If the goal is a tech leadership role,the identity might be as a mentor or visionary in the tech stack they work with.What do your company needs that you can help with?Encourage specificity but allow room for evolution:“What specific co