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Gartner：2025年销售卓越与创新报告：销售领导的成功秘诀（中译版）（37页）.pdf

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1、The Sales Excellence and Innovation Report 2025Sales leaders secrets to successThis edition of the Sales Excellence and Innovation Report showcases some of the most successful,innovative approaches to B2B sales in 2024.Based on our interviews with stakeholders from four large enterprises in various

2、industries,each case study summarizes how the profiled company tackled an issue common to many of todays sales organizations.Youll learn about the context,the companys process,the challenges they faced and how they succeeded.We also share observations from the leaders of these initiatives,and key in

3、sights and actions you can use to fuel innovation in your own organization.This years featured innovations include:IntroductionInnovation 1 Salesforce Embeds Skills Development for Lasting Behavior ChangeInnovation 2 Cisco Improves Prospecting With Technology as a TeammateInnovation 3 SixthSpark*Ret

4、ains the Buyer-Seller Relationship to Strengthen Digital CommerceInnovation 4 BroadSilver*Provides Continuous Coverage With Specialized Territory TeamsThis report will help keep your sales organization on the cutting edge of todays innovations.The Sales Excellence and Innovation Report 20252Gartner

5、for Sales Follow Us on LinkedIn Become a Client *PseudonymInnovation 1 Innovation 2 Innovation 3 Innovation 4 The Sales Excellence and Innovation Report 2025The Sales Excellence and Innovation Report 2025Gartner for Sales Follow Us on LinkedIn Become a Client 3Innovation 1Company:SalesforceIndustry:

6、Enterprise softwareHeadquarters:San FranciscoEmployees:72,682(2024)Salesforce Embeds Skills Development for Lasting Behavior ChangeSales organizations tend to treat skills development as primarily a training issue,creating new training programs as needed based on a competency model.However,sellers a

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根据《Sales Excellence and Innovation Report 2025》的内容，以下是全文关键点的概括： 1. **销售创新趋势**：报告展示了2024年B2B销售中最成功的创新方法。 2. **案例研究**：基于对四家大型企业高管的访谈，每个案例研究总结了公司如何解决销售组织面临的共同问题。 3. **Salesforce案例**：Salesforce通过将技能发展嵌入销售流程和工作流程，提高了销售人员的技能和业绩。 4. **Cisco案例**：Cisco利用技术作为团队伙伴，通过AI和机器学习自动化销售线索生成活动，提高了销售效率。 5. **SixthSpark*案例**：SixthSpark*通过结合数字自我服务和保持买卖关系，在数字商业中取得成功。 6. **BroadSilver*案例**：BroadSilver*通过建立专门的开放区域销售团队，为高价值账户提供持续覆盖，减少了客户流失。 7. **核心数据**：41%的销售人员表示他们非常不愿意改变工作方式；销售人员在销售线索生成上花费了13%的时间；数字商业业务占SixthSpark*总交易额的12%。
揭秘成功秘诀？" 效率翻倍？" 销售如何破局？"
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