Gartner：2025年销售卓越与创新报告：销售领导的成功秘诀（英文版）（37页）.pdf

1、The Sales Excellence and Innovation Report 2025Sales leaders secrets to successThis edition of the Sales Excellence and Innovation Report showcases some of the most successful,innovative approaches to B2B sales in 2024.Based on our interviews with stakeholders from four large enterprises in various

2、industries,each case study summarizes how the profiled company tackled an issue common to many of todays sales organizations.Youll learn about the context,the companys process,the challenges they faced and how they succeeded.We also share observations from the leaders of these initiatives,and key in

3、sights and actions you can use to fuel innovation in your own organization.This years featured innovations include:IntroductionInnovation 1 Salesforce Embeds Skills Development for Lasting Behavior ChangeInnovation 2 Cisco Improves Prospecting With Technology as a TeammateInnovation 3 SixthSpark*Ret

4、ains the Buyer-Seller Relationship to Strengthen Digital CommerceInnovation 4 BroadSilver*Provides Continuous Coverage With Specialized Territory TeamsThis report will help keep your sales organization on the cutting edge of todays innovations.The Sales Excellence and Innovation Report 20252Gartner

5、for Sales Follow Us on LinkedIn Become a Client *PseudonymInnovation 1 Innovation 2 Innovation 3 Innovation 4 The Sales Excellence and Innovation Report 2025The Sales Excellence and Innovation Report 2025Gartner for Sales Follow Us on LinkedIn Become a Client 3Innovation 1Company:SalesforceIndustry:

6、Enterprise softwareHeadquarters:San FranciscoEmployees:72,682(2024)Salesforce Embeds Skills Development for Lasting Behavior ChangeSales organizations tend to treat skills development as primarily a training issue,creating new training programs as needed based on a competency model.However,sellers a