Oracle Marketing 如何利用 AI 实现潜在客户开发自动化并带来更好的商机 [THR2839].pdf

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1、 How Oracle Marketing Uses AI to Automate Lead Gen and Bring Better OpportunitiesOctober 2025Were glad to be with you!Sarah GaadeDirector,Global CX CampaignsBence GazdagVice President,Global Marketing Technology3Copyright 2025,Oracle and/or its affiliatesOracle AI runs Oracle more efficiently Saving

2、 teams thousands of hours annually,boosting productivity,and lowering costsExpediting business cycles while improving quality of decision making and enabling greater agilityLeveraging 150+embedded AI features across our operations to deliver better experiences for our customers,partners,employees,an

3、d candidates.Reinforcing risk management and governanceDriving higher growth and improved margins,positioning our business for sustained competitiveness and long-terms shareholder valueCopyright 2025,Oracle and/or its affiliates4The Oracle AI Playbook has been key to our AI successWe focus on four m

4、ajor vectorsLeadership defines vision/urgency for AI adoption,alongside commitment to customer success and continuous improvement.Global Process&Data Owners and Global Solution Owners create best-in-class process globally,leveraging automation and AI.Processes are continually reimagined to streamlin

5、e operations,empower people to focus on higher-value work,and delight stakeholders with faster,more successful outcomes.We take advantage of the unified data model provided by Oracles end-to-end technology stack and leverage our Global Process and Data Owners together with Global Solution Owners to

6、drive data governance.We centralize on Oracle Fusion Applications and OCI,deploy applications out-of-the-box,and continuously innovate with new features and AI capabilities released every 90 days.Transforming Oracles customer experience$55B+revenue158Kemployees450KcustomersAcross175 countries30k+cam