众荟：2022上半年酒店业在线点评benchmark报告（69页）.pdf

1、/?benchmark2022?01?02?03?04?05?u?u?33.91%29.59%15.59%10.20%6.65%2.45%1.51%0.07%0.03%0.00%?TripAdvisorBooking?2021FH2022FHu?2022?2022-01-01?06-30?2021?2021-01-01?06-30?2022-07-01?u?3?2021?2022?务?2.5?u?15?OTA?11,572,658?13.54%31.67%54.79%5?4?3?KEY FINDINGS?2022FH VS 2021FH2022FH?43.73%2022?务?务?2021?告?

2、4.19%6.07%8.82%14.65%25.02%20.72%4.00%(0,3.1)3.1,3.2)3.2,3.3)3.3,3.4)3.4,3.5)3.5,3.6)3.6,3.7)3.7,3.8)3.8,3.9)3.9,3.4)4,4.1)4.1,4.2)4.2,4.3)4.3,4.4)4.4,4.5)4.5,4.6)4.6,4.7)4.7,4.8)4.8,4.9)4.9,5)52021FH2022FH79.23%?4.5?2021?0.08pct.?4.64KEY FINDINGS?(?)?(?)?&?48.07%?1.02pct.?2022FH?vs?2021FH?1.31%48.0

3、7%1.02pct.KEY FINDINGS?1.31%?93.00%2022FH84.38%93.43%差评好评?/?2022?84.38%?KEY FINDINGS?benchmark?82.35 70.76 79.83 125.15 46.34 43.15 42.82 63.38?3?4?5?2021FH2022FH?=?2022?4,167,197?46.34?43.73%?63.38?43.82?49.36%?46.36%?39.01%?2022?4.64?4.68?4.62?4.64?=?0.43%?0.22%?4.64 4.63 4.64 4.68 4.64 4.64 4.62

4、4.68?3?4?5?2021FH2022FH5.07%7.86%14.83%26.46%21.54%3.91%2021FH2022FH8.74%12.98%17.96%25.81%15.01%2.69%(0,3.1)3.1,3.2)3.2,3.3)3.3,3.4)3.4,3.5)3.5,3.6)3.6,3.7)3.7,3.8)3.8,3.9)3.9,3.4)4,4.1)4.1,4.2)4.2,4.3)4.3,4.4)4.4,4.5)4.5,4.6)4.6,4.7)4.7,4.8)4.8,4.9)4.9,5)56.66%8.69%12.91%22.19%21.76%4.71%?79.68%?4

5、.5?1.57?76.92%?4.5?1.38?83.20%?4.5?3.70?=?3?4?5?90.57?90.78?90.14?90.71?89.38?89.86?88.59?89.32?3?4?5?2021FH2022FH?=?(?)?(?)?2022?89.38?1.31%?88.59?89.32?89.86?1.72%?1.53%?1.01%?91.68%92.56%91.36%89.38%92.70%93.30%92.53%91.02%?3?4?5?2021FH2022FH?=?(?)?2022?92.70%?1.02?93.30%?92.53%?91.02%?1.64%?1.17

6、%?0.74%?1,877.15 1,504.03 1,784.20 3,280.93 974.78?755.14?904.02?1,831.07?3?4?5?2021FH2022FH?=?1,831?904?755?49.79%?49.33%?44.19%?3.813.522021FH2022FH?=?(?)?2022?务?1465.48?975.78?48.07%?2022?3.52?7.61%?450.38 301.63 171.56 143.83 90.54 59.66 97.36%87.92%97.75%95.32%93.22%93.04%80%82%84%86%88%90%92%9