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Muck Rack：2025年创作者新闻状况研究报告（中译版）（26页）.pdf

上传人： 1****1 编号：960156 2025-11-07 26页 133.20KB

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1、The State Of Creator Journalism2025A STUDY BYExecutive Summary Creator journalism is a mature force:Half of creator journalists have been self-publishing for more than five years,and one-third of all journalists now publish independently.Autonomy drives the movement:57%of creators say creative freed

2、om is their top motivation,far outweighing financial goals,showing independence is about control,not clicks.Social-first journalism is the norm:Creator journalists are more than 60%likelier than traditional journalists to view social media as essential to their reporting process.PR fuels creator con

3、tent:82%of creators say at least some of their stories begin with PR pitches,yet 72%report most pitches are irrelevant.Creators are open,if you pitch right:32%see PR pros as essential partners,29%regularly respond to pitches,yet 72%report most pitches are irrelevant.1How creator journalists workDo y

4、ou independently publish news,commentary,or other content under your own name or brand,outside of a traditional media organization?Yes34%No66%More than one-third of journalists self-publish their workA significant portion of journalists,34%,now publish their work independently,and outside of a tradi

5、tional newsroom.This means the creator journalists are a large part of the media ecosystem.How long have you been independently publishing your own journalism or commentary?50%More than 5 years17%35 years15%12 years12%Less than 6 months6%611 monthsDespite recent trend reports about the rise of creat

6、or journalists,self-publishing isnt a new trend.In fact,about half of creator journalists have been doing it for more than five years.Most creator journalists have been self publishing for 5+yearsWhat percentage of your total annual income comes from your self-publishing work?0%20%40%60%80%100%11%31

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根据《Creator Journalism 2025》研究报告，以下为全文主要内容的关键点： 1. 自主出版成为趋势：超过三分之一的记者独立出版，其中一半已超过五年。 2. 创作自由是主要动力：57%的创作者将创作自由视为首要动机。 3. 社交媒体是关键：创作者记者比传统记者更依赖社交媒体进行报道。 4. 公关推动内容：82%的创作者表示至少部分故事始于公关提案。 5. 创作者对公关态度开放：32%视为关键伙伴，29%经常回应提案。 6. 创作者收入来源多样：63%的创作者从独立工作中获得部分收入。 7. 创作者工作与主要工作相似：75%的创作者报道的主题与主要工作相似。 8. 社交媒体对创作者至关重要：31%的创作者认为社交媒体非常关键。 9. 创作者对公关的响应率较高：29%的创作者通常或总是回应公关提案。 10. 创作者对公关提案的要求：希望提案包含采访机会和与报道领域相关的内容。
"创作者记者如何盈利？" "社交媒体在记者工作中有多重要？" "如何吸引创作者记者的注意？"
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