Muck Rack：2025年创作者新闻状况研究报告（英文版）（26页）.pdf

1、The State Of Creator Journalism2025A STUDY BYExecutive Summary Creator journalism is a mature force:Half of creator journalists have been self-publishing for more than five years,and one-third of all journalists now publish independently.Autonomy drives the movement:57%of creators say creative freed

2、om is their top motivation,far outweighing financial goals,showing independence is about control,not clicks.Social-first journalism is the norm:Creator journalists are more than 60%likelier than traditional journalists to view social media as essential to their reporting process.PR fuels creator con

3、tent:82%of creators say at least some of their stories begin with PR pitches,yet 72%report most pitches are irrelevant.Creators are open,if you pitch right:32%see PR pros as essential partners,29%regularly respond to pitches,yet 72%report most pitches are irrelevant.1How creator journalists workDo y

4、ou independently publish news,commentary,or other content under your own name or brand,outside of a traditional media organization?Yes34%No66%More than one-third of journalists self-publish their workA significant portion of journalists,34%,now publish their work independently,and outside of a tradi

5、tional newsroom.This means the creator journalists are a large part of the media ecosystem.How long have you been independently publishing your own journalism or commentary?50%More than 5 years17%35 years15%12 years12%Less than 6 months6%611 monthsDespite recent trend reports about the rise of creat

6、or journalists,self-publishing isnt a new trend.In fact,about half of creator journalists have been doing it for more than five years.Most creator journalists have been self publishing for 5+yearsWhat percentage of your total annual income comes from your self-publishing work?0%20%40%60%80%100%11%31