Cristina Song 《K-SEO攻略：通过搜索吸引韩国客户》.pdf

1、WIN KOREAN CUSTOMERS THROUGH SEARCHBy Cristina S.SongK-SEO UNLOCKED:Hi or 你好!Im Cristina.About Me:SEO Lead&Co-founder at XpandirBackground:7 Years of experience in SEOSEO Journey:World Traveler Expat in India SEO AgencyMy(SEO)JourneyWorld Traveler/Backpacker(Been 50+countries)Expat Life in Mumbai/SE

2、O Junior(Pre-Covid)Xpandir(based in Seoul)XP A N D I RStarted by an SEO nerd (me)and a marketing all-rounder who saw too many brands flop in East Asian MarketsWe help global brands expand into the region the smart way-with local know-how,digital marketing,and a bit of AI magic No guesswork.Just grow

3、th.($)About XpandirTHE K-OPPORTUNITY:ASIAS BUYING POWERHOUSE&TRENDSETTER01AGENDATHE K-CHALLENGE:WHY GLOBAL PLAYBOOKS FAIL02THE K-SOLUTION:ACTIONABLE STEPS TO ENTER&GROWIN SOUTH KOREA0301.CHAPTER 01THE K-OPPORTUNITYTHE MARKET EDGEWhy South Korea Matters to the World 01High-Spending Consumers(10th Lar

4、gest Economy,Highest PPP in Asia)02AI&Tech Powerhouse(Samsung,LG,Hyundai,SK Hynix,etc.)03Cultural Exporter(K-pop,K-dramas,K-beauty)04Tech-savvy&Early Adopter Market03Why South Korea Matters to China 01#1 Trade Partner for South Korea#5 Trade Partner for China02Market Next Door:Natural Cross-border O

5、pportunities03Trusted Tech Innovation Partner04Digital-Savvy Market(Like China)BUSINESS PROPOSAL|2025TOP 3INDUSTRIESIN K-SEO#1:LUXURYFASHION&BEAUTYThe Worlds Top(#1)Luxury Shoppers:South Koreans spend moreper capita on luxury goodsthan any other nation.(South Korea USA China)S.Korea Sets the Standar

6、d:Beauty trends here definewhat wins in Asia andbeyond.BUSINESS PROPOSAL|2025TOP 3INDUSTRIES IN K-SEO#2:TOURISM&OTAs(OnlineTravel Agencies)TOP 3 Outbound TravelMarket in Asia:In 2024,South Koreans made 26.8Moverseas trips-nearly half ofthe countrys entirepopulation.(strong demandfor Japan,Southeast