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VML:2025年末搜索趋势报告:构建前瞻性搜索策略 制胜2025年末及未来(中译版)(28页).pdf

上传人: 1****1 编号:954732 2025-11-03 28页 22.67MB

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1、End of 2025 Search Trends Report 1Future-Proof Your Search Strategy for the Rest of 2025&Beyond 203Trends To Watch0201AI SearchLearn the most significant developments and impacts to the discoverability landscape from changing artificial intelligence technology.Trends by IndustryDiscover the latest s

2、earch trends in travel and tourism,health,B2B,quick-service restaurants(QSR),automotive,and ecommerce.Prepare your search strategy for the rest of 2025 and beyond with these important developments.044 Key TakeawaysWhat discoverability actions you should prioritize to ensure search success.Understand

3、 Changing Audience Behavior.What To Prioritize Future-proof your search strategy for the rest of 2025 and beyond3Your brand cant be everywhere at once.Invest in understanding your audience,how and where they search,and the tasks that they turn to search for.Become an expert in where your key audienc

4、es turn to search and what touch point they are likely to engage with that aligns with your goals.Optimize for Multiplatform Discoverability.Get beyond Google alone,because AI discoverability is important from social to search to commerce engines.Its critical to connect information and content acros

5、s different channels and platforms.This paints a clearer picture of customer needs in context,ensuring more complete,contextual content is available to appear in synthesized AI answers.Educate&Enable Marketing Teams on AI.Get ahead and proactively educate stakeholders even outside of marketing teams

6、 about the changes in search.Help organizational leaders understand the limitations of chatbots and LLMs,as well as the opportunities.ChatGPT will not replace your search expert,but enabling your search expert to use AI tools will unlock more opportunities.01020304Evolve Approaches to Search Measure

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根据《End of 2025 Search Trends Report》: 1. **AI搜索影响显著**:AI搜索结果在Google搜索中变得不可忽视,影响品牌排名和用户搜索习惯。 2. **AI搜索偏好差异**:年轻用户更倾向于使用AI搜索,而45-54岁用户则更偏好传统搜索方式。 3. **行业影响各异**:旅游、健康、B2B、快速服务餐厅、汽车和电商等行业受AI搜索影响较大。 4. **搜索策略调整**:品牌需优化多平台可发现性,教育营销团队了解AI,并发展更全面的搜索测量方法。 5. **社交与搜索融合**:社交和搜索结果持续融合,为多平台优化提供机会。 6. **本地搜索重要性**:本地搜索策略对于国际可发现性至关重要。 7. **付费、自有和 earned渠道融合**:AI搜索环境下,付费、自有和 earned渠道持续融合。 8. **零售商竞争激烈**:零售商和Google通过升级AI购物工具、忠诚度计划和购物活动竞争用户关注和参与度。
"AI时代,如何优化搜索策略?" "2025年搜索趋势,你准备好了吗?" "多平台搜索,品牌如何脱颖而出?"
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