VML：2025年末搜索趋势报告：构建前瞻性搜索策略 制胜2025年末及未来（英文版）（28页）.pdf

1、End of 2025 Search Trends Report 1Future-Proof Your Search Strategy for the Rest of 2025&Beyond 203Trends To Watch0201AI SearchLearn the most significant developments and impacts to the discoverability landscape from changing artificial intelligence technology.Trends by IndustryDiscover the latest s

2、earch trends in travel and tourism,health,B2B,quick-service restaurants(QSR),automotive,and ecommerce.Prepare your search strategy for the rest of 2025 and beyond with these important developments.044 Key TakeawaysWhat discoverability actions you should prioritize to ensure search success.Understand

3、 Changing Audience Behavior.What To Prioritize Future-proof your search strategy for the rest of 2025 and beyond3Your brand cant be everywhere at once.Invest in understanding your audience,how and where they search,and the tasks that they turn to search for.Become an expert in where your key audienc

4、es turn to search and what touch point they are likely to engage with that aligns with your goals.Optimize for Multiplatform Discoverability.Get beyond Google alone,because AI discoverability is important from social to search to commerce engines.Its critical to connect information and content acros

5、s different channels and platforms.This paints a clearer picture of customer needs in context,ensuring more complete,contextual content is available to appear in synthesized AI answers.Educate&Enable Marketing Teams on AI.Get ahead and proactively educate stakeholders even outside of marketing teams

6、 about the changes in search.Help organizational leaders understand the limitations of chatbots and LLMs,as well as the opportunities.ChatGPT will not replace your search expert,but enabling your search expert to use AI tools will unlock more opportunities.01020304Evolve Approaches to Search Measure