头条新闻 - 利用 GenAI 加速研发：从构思到影响.pdf

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1、Accelerating R&D with GenAIFrom ideation to impactCarolina Pinart,PhDWorld Summit AI,9 October 2025Meet Nestl,the biggest Food&Beverages companyProviding safe,quality nutrition for155+years2,000+brandsworldwideNumber of countries we sell in185337factoriesin 75 countriesCHF 1.7billionin annual R&D in

2、vestmentCHF 91.4billionGroup sales in 20241 billionNestl products sold every day2Need for more targeted innovation and higher speedIncrease performanceof R&D projectsTime to marketPredict potential for new product innovationsSalesOptimizing product development is especially challenging today:3Uncert

3、ainty due to geopolitical tensions,regulation and climate changeRapidly-evolving consumer needs and preferences Market fragmentation and niche-player competition Supply chain challenges:sourcing,inflation,regulationAt Nestl,we feel all these challenges at scale“As a global food company with products

4、 reaching billions of people around the world,we aim to work faster and more efficiently,while ensuring that our solutions are adapted to the local context and individual needs.With food systems under pressure,we must find ways to manage tradeoffs between taste,nutrition,sustainability,and affordabi

5、lity.”Dr.Stefan PalzerChief Technology Officer4Super simplified innovation processPrototypes,formulation Consumer tests Physical testing5Consumer behaviors Trends:Social,regulation Possibilities:Science,technology,new marketsIdeationConcept generation Feasibility checkIdentifyInsights and trendsDeve

6、lopNew and renovated productsImagineConcepts and“reasons to believe”Where can GenAI help?Volume+speedPrototype in silico Simulate consumers Test in silico6Behavior surfacing Trend surfacing Cross-reference possibilitiesVolume of ideas Volum