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HOW AI SUPPORTS CREATIVITY AT H&M GROUPWORLD SUMMIT AIDIGITAL TWIN3Everything begins with a why4Liberatefashionforthemany5AI as an amplifier for creativity9DIGITAL TWINDIGITAL TWINDIGITAL TWINDIGITAL TWINDIGITAL TWINDIGITAL TWINDIGITAL TWINDIGITAL TWIN10DIGITAL TWINExploring whats possible moving beyond stills into motion,capturing the models genuine emotion while defining how to scale.11Enhancing the designers sketch process with Gen AI12131415AI as an amplifier to liberate fashion for the many