当前位置:首页 >英文主页 >中英对照 > 报告详情

电通&Snapchat:2025女子体育时代:共筑发展浪潮研究报告(英文版)(49页).pdf

上传人: 1****1 编号:932239 2025-10-11 49页 14.09MB

下载:

1、 Ipsos|Womens Sports Era-Global Report|August 2025|Version 1|Internal/Client Use OnlyPOC:Cecilia Blivet Di Marco,Jessica PercivalxTHE WOMENS SPORTS ERABe part of a movementSnap Inc 2025 x Ipsos|Womens Sports Era-Global Report|August 2025|Version 1|Internal/Client Use OnlySnap Inc 2025 Contents01Wome

2、ns sports joins the arena02Womens sports as a value driven movement03Social is at the epicenter 04Athletes are powerhouse creators05The journey is still on 06The playbook for brandsSnap Inc 2025 xSport is cultureof Daily Snapchatters are sports fans.81%13-44 yo are sports fans today.8 in 10 Ipsos|Wo

3、mens Sports Era-Global Report|August 2025|Version 1|Internal/Client Use OnlySource:2025 Ipsos Womens Sports Era study commissioned by Snap Inc.Snap Inc 2025 xSport is connectionof them are on Snapchat.74%Of sports fans are on social platforms every day.9 in 10 Ipsos|Womens Sports Era-Global Report|A

4、ugust 2025|Version 1|Internal/Client Use OnlySource:2025 Ipsos Womens Sports Era study commissioned by Snap Inc.Snap Inc 2025 xWomens sports arent just having a moment.Theyre building a movement Ipsos|Womens Sports Era-Global Report|August 2025|Version 1|Internal/Client Use OnlySnap Inc 2025 xSource

5、:2025 Alter Agents Study Building Brands with Gen Z Commissioned by SnapGen Z(n=1013)6Driven by culture,fueled by fandom,and powered by social platforms,womens sports are reshaping the future of sport on and off the field.For brands,this isnt just a trend to watch.Its a powerful opportunity to show

6、up,lead,and connect to the fandom.xSnap Inc 2025 We wanted to find out moreDefinitionsIpsos,on behalf of dentsu and Snap,conducted research on sports fandom,with a focus on womens sports understanding how and where brands can be part of this growing sports fanbase.Online consumer survey of 13,506 pa

word格式文档无特别注明外均可编辑修改,预览文件经过压缩,下载原文更清晰!
三个皮匠报告文库所有资源均是客户上传分享,仅供网友学习交流,未经上传用户书面授权,请勿作商用。
根据报告的内容,以下是全文主要内容的简明扼要概括: - **女性体育运动的兴起**:女性体育不再是短暂趋势,而是文化运动,且增长迅速,粉丝群体庞大且忠诚。 - **核心数据**: - 81%的13-44岁年轻人是体育迷。 - 74%的体育迷每天使用社交媒体。 - 44%的体育迷是女性体育迷。 - 56%的女性体育迷表示她们对女性体育的兴趣在增长。 - **关键点**: - 女性体育迷不仅关注比赛,更看重团队精神、尊重、激情等价值观。 - 社交媒体是发现和连接女性体育的重要渠道。 - 运动员是强大的影响力者,他们的故事和技能激励着粉丝。 - 增加女性体育的可见性和教育性别平等至关重要。 - 品牌可以通过投资内容、支持运动员和建立社区来支持女性体育运动。
崛起的力量" 女性运动粉丝的力量" 女性运动粉丝的聚集地"
客服
商务合作
小程序
服务号
折叠