电通&Snapchat：2025女子体育时代：共筑发展浪潮研究报告（英文版）（49页）.pdf

1、 Ipsos|Womens Sports Era-Global Report|August 2025|Version 1|Internal/Client Use OnlyPOC:Cecilia Blivet Di Marco,Jessica PercivalxTHE WOMENS SPORTS ERABe part of a movementSnap Inc 2025 x Ipsos|Womens Sports Era-Global Report|August 2025|Version 1|Internal/Client Use OnlySnap Inc 2025 Contents01Wome

2、ns sports joins the arena02Womens sports as a value driven movement03Social is at the epicenter 04Athletes are powerhouse creators05The journey is still on 06The playbook for brandsSnap Inc 2025 xSport is cultureof Daily Snapchatters are sports fans.81%13-44 yo are sports fans today.8 in 10 Ipsos|Wo

3、mens Sports Era-Global Report|August 2025|Version 1|Internal/Client Use OnlySource:2025 Ipsos Womens Sports Era study commissioned by Snap Inc.Snap Inc 2025 xSport is connectionof them are on Snapchat.74%Of sports fans are on social platforms every day.9 in 10 Ipsos|Womens Sports Era-Global Report|A

4、ugust 2025|Version 1|Internal/Client Use OnlySource:2025 Ipsos Womens Sports Era study commissioned by Snap Inc.Snap Inc 2025 xWomens sports arent just having a moment.Theyre building a movement Ipsos|Womens Sports Era-Global Report|August 2025|Version 1|Internal/Client Use OnlySnap Inc 2025 xSource

5、:2025 Alter Agents Study Building Brands with Gen Z Commissioned by SnapGen Z(n=1013)6Driven by culture,fueled by fandom,and powered by social platforms,womens sports are reshaping the future of sport on and off the field.For brands,this isnt just a trend to watch.Its a powerful opportunity to show

6、up,lead,and connect to the fandom.xSnap Inc 2025 We wanted to find out moreDefinitionsIpsos,on behalf of dentsu and Snap,conducted research on sports fandom,with a focus on womens sports understanding how and where brands can be part of this growing sports fanbase.Online consumer survey of 13,506 pa