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科尔尼&亚马逊支付:2025年印度城市支付生态研究报告(中译版)(41页).pdf

上传人: 1****1 编号:931280 2025-10-10 41页 4.30MB

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1、2025HOW URBANINDIA PAYS1.Indias digital payment landscape 2025?ContentsIntroductionExecutive summary?2.An array of cashless payment options:urban Indias lifeline?3.Women transition from cash to clicks:a new era in fintech?4.Young India at work:how gen Z and millennials pay?5.E-commerce is driving ad

2、option of UPI,co-branded cards,and BNPL?6.Convenience,rewards and safety:digital payments gain more trust?7.The way forwardAuthors Glossary About Kearney and Amazon Pay Disclaimer?Introduction?Degree of Digital Payment Usage?Shashwat Sharma?Nidhi Tiwari?Nivedita Sinha?Executive summary?Indian consum

3、ers are deeply aspirational,?openness to change?retail digital payments are poised to surpass$7 trillion by 2030,or even sooner.?three pillars rising customer adoption,government-led inclusion initiatives,and ecosystem-driven digital acceleration.?utility and subscriptions?credit cards and buy now,p

4、ay later(BNPL)?high-value spends:?Tap-and-go?Digital payments continue to grow Income continues to have the highest impact on digital payment behavior?59%of income-earning respondents preferring digital modes for offline purchases?50%of respondents from small towns prefer digital for buying offline?

5、West and South translates into the highest digital preference?Young India,smart money:income-age matrix shapes digital payment future?As digital revolution empowers women,57%are taking charge of their finances?.Men and women continue to be almost on par?affluent women favor credit cards(69%)?while a

6、spiring and middle-class women prefer UPI and wallets?switch less often?women entrepreneur?prefer digital payments?Digital payment gender gap narrows:80%of women entrepreneurs embrace cashless business?49%of millennials and Gen Z?respondents choose credit cards as they are attracted to cashbacks and

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根据《2025年印度城市支付方式》报告,印度数字支付市场预计到2030年将超过7万亿美元。报告指出,数字支付增长的三支柱是:消费者采用率上升、政府推动的包容性计划以及生态系统驱动的数字加速。关键点包括: 1. 数字支付使用率持续增长,收入对数字支付行为影响最大。 2. 年轻一代(Z世代和千禧一代)偏好使用信用卡,并注重现金回扣和奖励。 3. 女性在数字支付方面的采用率不断提高,57%的女性负责管理家庭财务。 4. 电子商务推动了对UPU、联名卡和分期付款的采用。 5. 便利性、奖励和安全是数字支付获得更多信任的关键因素。
印度数字支付的未来趋势是什么? 印度女性如何从现金支付转向数字支付? 年轻一代印度人如何使用数字支付?
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