科尔尼&亚马逊支付：2025年印度城市支付生态研究报告（英文版）（41页）.pdf

1、2025HOW URBANINDIA PAYS1.Indias digital payment landscape 2025?ContentsIntroductionExecutive summary?2.An array of cashless payment options:urban Indias lifeline?3.Women transition from cash to clicks:a new era in fintech?4.Young India at work:how gen Z and millennials pay?5.E-commerce is driving ad

2、option of UPI,co-branded cards,and BNPL?6.Convenience,rewards and safety:digital payments gain more trust?7.The way forwardAuthors Glossary About Kearney and Amazon Pay Disclaimer?Introduction?Degree of Digital Payment Usage?Shashwat Sharma?Nidhi Tiwari?Nivedita Sinha?Executive summary?Indian consum

3、ers are deeply aspirational,?openness to change?retail digital payments are poised to surpass$7 trillion by 2030,or even sooner.?three pillars rising customer adoption,government-led inclusion initiatives,and ecosystem-driven digital acceleration.?utility and subscriptions?credit cards and buy now,p

4、ay later(BNPL)?high-value spends:?Tap-and-go?Digital payments continue to grow Income continues to have the highest impact on digital payment behavior?59%of income-earning respondents preferring digital modes for offline purchases?50%of respondents from small towns prefer digital for buying offline?

5、West and South translates into the highest digital preference?Young India,smart money:income-age matrix shapes digital payment future?As digital revolution empowers women,57%are taking charge of their finances?.Men and women continue to be almost on par?affluent women favor credit cards(69%)?while a

6、spiring and middle-class women prefer UPI and wallets?switch less often?women entrepreneur?prefer digital payments?Digital payment gender gap narrows:80%of women entrepreneurs embrace cashless business?49%of millennials and Gen Z?respondents choose credit cards as they are attracted to cashbacks and