如何走向MENA(中东北非)（18页）.pdf

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1、Baker MaCEO of MENA MobileHow do we explore MENA market?Content1234What Is MENA?Why Do We Enter MENA?How Do We Help Chinese Developers Approaching MENA?MENA Mobile Case SharingPart OneWhat is MENA?2 26 Countries:West Asia(16)：Saudi Arabia,UAE,Qatar,etc.North Africa(10):Sudan,Egypt,Tunisia,etc.Popula

2、tion:nearly 500 million(age under25 yearsup to 70%)Religion:Islam Official Language:Arabic,French,English,Persian Resources:lot of petroleum but few ofwaterthe Middle East&North Africa1Briefing3 GCC countries have rich users who are willing to pay a lot onapps.According to the PPP(2014),Qatar topped

3、 1 with$140k,Kuwait ranked 5 with 71k.Also,UAE,KSA and Bahrain topped ofthe list.(International Monetary Fund IMF 2014)QatarKuwaitUAEKSABahrainthe Middle East&North Africa1Purchasing Power Parity(PPP)3Internet World State Nov 2015Facebook 2015 Q3 country snapshotFacebook internal dataWorld Bank Glob

4、al Findex Database 2012Newzoo Global Games Market Report 2015App Annie PremiumQAILSAAEKWLBEGJO$8.7$6.7$5.5$5.4$5.3$3.1$1.9$1.42M MAU4.4M MAU11M MAU6M MAU1.9M MAU2.6M MAU26M MAU4.3M MAUthe Middle East&North Africa1MENA Mobile Game APRU&Facebook MAU4Member StatesIndustrySaudi Arabia,UAE,Qatar,Kuwait,B

5、ahrain,OmanA fast growing market of mobile games and e-commerce industryAdvanced Telecom/Internet Infrastructure;full 4G coverage national wide;High Smart phones penetration(80%-90%)And high ARPU(20-50USD)for mobile game/appInternet Environmentthe Middle East&North Africa1Gulf Cooperation Council 5P

6、art One8Part TwoWhyDo We Enter MENA?PartInternet Users:180 millionICT Index of 2016Internet Penetration:51%Mobile Phone User:400 millionPenetration:110.19%Game Production of 2016:1 billion dollarsInternet Total production of 2016:3.6 billionWhy Do We Enter MENA?2Internet in MENA