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1、 2024 Euromonitor International.All rights reserved.中国即饮咖啡市场趋势分享2025年7月Euromonitor International 欧睿国际 2024 Euromonitor International.All rights reserved.Contents1.中国即饮咖啡市场概况2.消费者/产品创新趋势在即饮咖啡中的体现3.即饮咖啡的未来机遇及总结2 2024 Euromonitor International.All rights reserved.Soft Drinks软饮料Eyewear眼镜Hot Drinks热饮料Con

2、sumer Health保健品Luxury Goods奢侈品Personal Accessories珠宝与配饰Tobacco传统与新型烟草Beauty and Fashion美妆与时尚美妆与时尚Food and Nutrition食品与营养食品与营养Home and Tech家庭与科技家庭与科技Apparel and Footwear服饰鞋履Beauty and Personal Care美妆与个人护理Alcoholic Drinks酒精饮料Drinks and Tobacco酒水与烟草酒水与烟草Economies宏观经济宏观经济Services and Payments支付与服务支付与服务D

3、igital Consumer数字消费者Cities城市宏观与人口数据Economy,Finance and Trade经济金融与贸易Business Dynamics商业环境Households家庭Income and Expenditure收入与支出Industrial工业环境Health and Wellness健康食品饮料Fresh Food生鲜食品Nutrition营养成分Consumer Electronics消费电子产品Consumer Appliances家电Home and Garden家居园艺Mobility出行与交通Home Care家居清洁Tissue and Hygi

4、ene家庭用纸Toys and Games玩具与游戏Lifestyles生活方式Sustainability可持续发展Population人口Retail零售业态Consumer Foodservice消费者餐饮Sports体育Consumer Finance消费者金融Travel旅游Pet Care宠物食品与用品Industry Forecast Model行业预测模型行业预测模型Consumer Survey消费者调研消费者调研Nicotine Survey尼古丁消费者调研Lifestyle Survey生活方式消费者调研Health and Nutrition Survey健康与营养消费

5、者调研Beauty Survey美妆领域消费者调研Digital ConsumerSurvey数字消费者调研Cannabis工业大麻Product Claims&Positioning商品属性/标签Mobility SystemSurvey出行与交通消费者调研Upstream 上游行业上游行业Ingredients成分与原料Packaging包装Cannabis Survey工业大麻领域消费者调研Consumers消费者消费者TravelSurvey旅行消费者调研Sustainability Survey可持续发展消费者调研Snacks零食Staple Food主食Cooking ingred

6、ients and Meals调味料和即食餐Dairy Products and Alternative乳制品及替代乳行业覆盖Channels 渠道渠道E-commerce季度月度电商板块Alcoholic Drinks酒精饮料Beauty and Personal Care美妆与个人护理Cooking ingredients&Meals调味料和即食餐Dairy Products&Alternative乳制品及替代乳Home Care家居清洁Soft Drinks软饮料Hot Drinks热饮料Snacks零食Staple Food主食Tissue and Hygiene家庭用纸Travel旅