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Comscore:2025年印度社交媒体状况报告(中译版)(46页).pdf

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1、1India Edition21st August 2025Comscore:One Cross-Platform Measurement SolutionFocused On Unifying Audiences Across ScreensInsights that help you understand your audiences interests,attitudes,and behaviors across screens and how various touchpoints impact the holistic audience and consumer journeyMea

2、sure accurate incrementality&ROI across all screens with precision beyond just age+gender.Understand how the campaign is moving the needle with your audience across key marketing funnel metrics with our Brand Survey Lifts.Plan cross-platform campaigns that will go beyond demographics to interests,at

3、titudes,&behaviors to reach any target audience with Comscore digital and social.Activate your custom audience target media plan with our made-for-programmatic Proximic tool to drive optional reach&engagement on Digital,CTV,&SocialRitika SinghManager,Client InsightsComscoreVivek JaiswalSales Directo

4、rComscoreAgendaPlatforms&Formats123Social Media Consumption OverviewMain Players:Media,Brands,and Influencers4Live Event Measurement:Operation Sindoor-News/Information5Key Takeaways41.Social Media Consumption OverviewSocial Media Industry SizeSource:Comscore MMX Multi-Platform,Total Audience,Total D

5、igital Population(TDP)and Social Media,April 2025,Worldwide Rollup*Worldwide Rollup represents the summation of the following individually reportable Mobile Metrix and MMX Multi-Platform geographies:United States,Canada,Argentina,Australia,Brazil,Chile,Colombia,Finland,France,Germany,Hong Kong,India

6、,Indonesia,Ireland,Italy,Japan,Malaysia,Mexico,Norway,Singapore,Spain,Taiwan,United Kingdom and Vietnam.Worldwide*Social Media PopulationWorldwide*Social Media%Reach1.3B72%Unique Visitors1.Social Media Consumption Overview1.Social Media Consumption OverviewSource:MMX Multi-Platform,Multi-Market,Tota

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根据《Comscore: One Cross-Platform Measurement Solution》报告,以下是全文关键点: 1. 社交媒体消费规模:全球社交媒体用户达13亿,占全球人口的72%。 2. 印度社交媒体使用情况:印度社交媒体用户每月花费20小时在社交媒体上,其中YouTube、Instagram和Facebook是主要平台。 3. 社交媒体内容平台:YouTube、Instagram和Facebook是主要社交媒体平台,印度用户在这些平台上花费时间最多。 4. 影响者营销:影响者在社交媒体上的影响力日益增强,2025年4月,全球用户总互动量的36%来自影响者。 5. 直播事件测量:YouTube在新闻/信息类直播事件中扮演关键角色,例如“Operation Sindoor”事件。 6. 关键策略:加强受众参与、整合社交增量、利用趋势驱动洞察、优化平台策略和利用视频内容。
"社交媒体如何影响品牌策略?" "洞察印度社交媒体趋势,你准备好了吗?" 社交媒体平台如何优化内容表现?"
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