Comscore：2025年印度社交媒体状况报告（英文版）（46页）.pdf

1、1India Edition21st August 2025Comscore:One Cross-Platform Measurement SolutionFocused On Unifying Audiences Across ScreensInsights that help you understand your audiences interests,attitudes,and behaviors across screens and how various touchpoints impact the holistic audience and consumer journeyMea

2、sure accurate incrementality&ROI across all screens with precision beyond just age+gender.Understand how the campaign is moving the needle with your audience across key marketing funnel metrics with our Brand Survey Lifts.Plan cross-platform campaigns that will go beyond demographics to interests,at

3、titudes,&behaviors to reach any target audience with Comscore digital and social.Activate your custom audience target media plan with our made-for-programmatic Proximic tool to drive optional reach&engagement on Digital,CTV,&SocialRitika SinghManager,Client InsightsComscoreVivek JaiswalSales Directo

4、rComscoreAgendaPlatforms&Formats123Social Media Consumption OverviewMain Players:Media,Brands,and Influencers4Live Event Measurement:Operation Sindoor-News/Information5Key Takeaways41.Social Media Consumption OverviewSocial Media Industry SizeSource:Comscore MMX Multi-Platform,Total Audience,Total D

5、igital Population(TDP)and Social Media,April 2025,Worldwide Rollup*Worldwide Rollup represents the summation of the following individually reportable Mobile Metrix and MMX Multi-Platform geographies:United States,Canada,Argentina,Australia,Brazil,Chile,Colombia,Finland,France,Germany,Hong Kong,India

6、,Indonesia,Ireland,Italy,Japan,Malaysia,Mexico,Norway,Singapore,Spain,Taiwan,United Kingdom and Vietnam.Worldwide*Social Media PopulationWorldwide*Social Media%Reach1.3B72%Unique Visitors1.Social Media Consumption Overview1.Social Media Consumption OverviewSource:MMX Multi-Platform,Multi-Market,Tota