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1、Ecommerce Report 2024 SwedenWelcome to the eCommerce Report!The Report presents the results of an extensive research conducted in 2024 on consumer behaviors across Europe to understand trends and dynamics of online shopping,with the aim to support eCommerce evolution,in retail and payments.Geographi

2、es covered:11 countries across Europe Northern:Denmark,Finland,Norway,Poland,Sweden.Central Europe:Austria,Germany,Switzerland,CroatiaSouth Europe:Italy,Greece Respondents:people between 18-79 years old,with internet access,representative of the local population.One major area of focus:habits in onl

3、ine shopping in order to understand behaviors in terms of choice of goods and services,general spending,factors that impact on choice of the webshop,shopping and payments.Every week,throughout 2024,respondents were asked about the previous 28 days online shopping experience.The overall sample of res

4、pondents counts for 20.000 interviews,making this one of the widest survey on online shopping in Europe.In Sweden the response bas was composed by 000 respondents.The research has been conducted by Teleperfomance,on behalf of Nexi.Methodology2024 ecommerce REPORTSWEDEN12Introduction2024 ecommerce RE

5、PORTSWEDENSwedish eCommerce Trends:Consumer Behaviors in 2024In recent years,eCommerce in Sweden has undergone significant transformations,influenced by changing consumer habits and technological advancements.Analyzing the latest data on online spending categories,several key trends emerge that outl

6、ine the future of eCommerce in our country.Growth in Online Purchases The physical goods sector continues to expand.Notably,the online purchase of pharmaceutical products has seen a significant increase in 2024 compared to previous years,reflecting growing consumer trust in digital channels for heal