第 2 天主题演讲：2025 年史蒂夫·费尔菲尔德软包装创新纪念奖.pdf

1、Innovation that Stands Up to Stand OutInnovation that Stands Up to Stand OutDateJune 20,2025Steve FairfieldSteve FairfieldMemorial AwardMemorial Awardfor Flexible Packaging Innovation23Getting to know SteveThe man,the myth,the legend A customer handed me Steves business card and said,“this guy could

2、 be interesting for you”they were right Steve was an early adopter who believed in this business and its potential He worked closely with customers and was committed to their success Where would we be today without Steves contributions?4Spouted pouch introduced in North AmericaQuick background“We sa

3、w the European packaging about two and half years before we actually ended up launching the product.Its been a long,tortured path to the market.When we started this project there were I think two machines in all of North America that could do this.”(Stewart of Dole)Doles first launch in 2004;Squishe

4、ms relaunched in 2008 Filling equipment and co-manufacturers became key drivers for North American growth in the format5Addressing supply and demandFlexible business plan Spouted pouch demand grew quickly,outstripping supply Overseas pouch and cap procurement challenging New packaging created its ow

5、n set of challenges for customers and suppliers Not enough filling capacity Moved to self-manufacture sooner than planned Critical to build in extra capacity6Cheer Pack key milestones7How we fast-track brands to consumersLots of moving parts8Flexible packaging innovationThe word innovation”covers a

6、lot of territory Engineering Design Sustainability and recyclability Material reduction Converting and molding Continuing to meet market needs9Spouted pouches can transform categoriesby delivering a new and improved user experienceDateThank