创造有效的气候信息.pdf

1、Presenters:Amy Barrilleaux,Clean Wisconsin;Katie Amdahl and Jen Fenton,UW-Madison Research Impact and Outreach Office;Isabel Warner,MOST Policy InitiativeCreating Climate MessagingThat WorksThursday,May 1,2025Storytelling:Winning Over Your AudienceStorytelling:Winning Over Your AudienceAmy Barrillea

2、ux,Communications DirectorClean WisconsinPeople advocating for climate solutions across all sectorsPeople advocating for climate solutions across all sectorsBuild a Community of AdvocatesDO YOU BELIEVE IN HUMAN-CAUSED CLIMATE CHANGE?vYESYES DO YOU BELIEVE IN HUMAN-CAUSED CLIMATE CHANGE?vYESYES 99%of

3、 climate scientistsDO YOU BELIEVE IN HUMAN-CAUSED CLIMATE CHANGE?vYESYES 99%of climate scientists 60%of AmericansSource:Climate Change in the American Mind:Beliefs&Attitudes,Yale University,2024“Motivated Reasoning”Climate change is slowImpacts feel far awayMisinformation/DisinformationPsychology/Em

4、otionWe use emotion more than facts to make decisions.We communicate with each other in stories.We trust people we know.We use emotion more than facts to make decisions.We communicate with each other in stories.We trust people we know.Why StorytellingWorksMore likely to trust people who are similar

5、to usPeople within our communityPeers:friends,neighbors,co-workers,community membersLeaders:Business owners,doctors,farmers,church&community leadersTrusted MessengerWho do they trust?What motivates them?Where do they get their information?Understand Your AudienceDo the LegworkSupply a Trusted Source

6、What you can doKeep the Message SimpleKeep the Message SimpleKeep the Message SimpleKeep the Message SimpleA VALUE-BASED APPROACH FOR EFFECTIVE CLIMATE COMMUNICATIONSHow UW-Madisons Clean Energy Community Initiative used a values-based messaging strategy to improve climate communications.Katie Amdah