Tracey Northcott - 短期居住尽职调查 - 购房前你需要知道的一切.pdf

1、JREP Summit12 Apr 2025TRACEY NORTHCOTT CONSULTINGGUEST EXPERIENCE SPECIALISTThe Minpaku Opportunity Minpaku Licensing&Legal Realities Due Diligence Analysis tools Budgeting Revenue Forecasting Guest Experience Design Operations Risk,ROI and Real talk Action Steps Q&AFrom Dream to Door Code:How to La

2、unch a Profitable Minpaku in JapanTRACEY NORTHCOTT CONSULTINGGUEST EXPERIENCE SPECIALISTWho am I?Multi-passionate Entrepreneur-AKA Jack of all tradesLong Term Tokyo resident 23 years.Vice President of Enfour KK(Admin,Communications)Keitai Software(TangoTown,iPhone dictionaries)CEO of Tokyo Family St

3、ays G.K.Short Term Rental management CEO of Tracey Northcott Consulting STR Blogger,speaker,mentor Branding&Guest Experience specialist Best selling author Past lives:Golden Gai Bar manager(Araku)Clinical Chemist/Biochemist B.Sc.from University of Queensland B.A.from UQ-Economics and Japanese Tokyo

4、Family Stays StoryStarted with a single unit is 2011 Grew the business to 25 units by 2015 7 figure empire 5 cleaners 3 admin Japanese government licencing laws in 2018 Licensed Property Manager(Minpaku Kanri)Hotel Licence(Ryokan Gyou)House licences(Minpaku Menkyo)Hosted over 12,000 guests Strong Co

5、mmunity ties with other local small businesses and non-profits emergency housing for families,contributions to women led NPOs donations of household items to at-risk people and the unhousedPast Summit Reviews History of Minpaku market in Japan traditional-Ryokan vs Mishuku Airbnb disruption timeline

6、s(2011present day)Licensing(2016-2018)pre-vs post pandemic(2020 present day)Licensing categories minpaku vs ryokan strategies and case studies from TFS properties Market Analysis LTR vs STR ROI&Yields Market Dashboards(PriceLabs)Marketing Ideal guests Understanding hospitality Delivering exceptional