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资生堂集团Shiseido(4911.T)2024年综合年度报告「TSE」(英文版)(88页).pdf

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1、The Fiscal Year Ended Dec.31,20242We believe beauty inspires hope and empowers happiness,contributing to a world of wellness and a lifetime of fulfillment for all things living.Since our founding,we have expanded the possibilities of beauty through innovations to discover and create new value.With t

2、he power of beauty,we strive to create a better,more sustainable world for all.THE SHISEIDO PHILOSOPHY3THE SHISEIDO PHILOSOPHY consists of:,which is the reason we exist since our founding.1embodies our unique heritage of over 150 years.2serve as the working principles we live by.3THE SHISEIDO PHILOS

3、OPHYIn our quest to become the most trusted beauty company in the world and remain vital for the next 100 years and beyond,THE SHISEIDO PHILOSOPHY is our guiding light.For each and every member of the global Shiseido family,THE SHISEIDO PHILOSOPHY is at the heart of everything we do as we strive to

4、be a global winner with our heritage.Contents THE SHISEIDO PHILOSOPHYMessage from the CEOValue CreationBusiness StrategySustainabilityGovernanceDataMessage from the CEOValue CreationContents4 9Message from the CEO15161718Facts&FiguresEvolution of ShiseidoValue Creation ProcessManagement Resources20V

5、alue Creation Drivers20 Brands21 Innovation22 PeopleSustainabilityGovernance606263Sustainability ManagementStrategic Actions and Medium-Term TargetsMajor Initiatives63 Society (Message from the CDE&IO)65 Environment6871727375767778Interview with External DirectorsDirectors and Corporate Executive Of

6、ficersSkill MatrixEnhancement and Effectiveness of Shiseidos Corporate GovernanceActivities of the Nominating,Compensation,and Audit CommitteesSuccession PlanExecutive RemunerationRisk Management81838485868711-Year Financial Summary5-Year Pre-Financial SummaryOur BrandsShareholder and Investor Engag

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根据报告的内容,本文主要概括了以下关键点: 1. 2024年,资生堂面临中国、旅游零售和美洲业务的重大挑战,但通过在日本和全球范围内的成本管理努力,实现了核心营业利润目标。 2. 资生堂推出了“2025-2026行动计划”,旨在建立一个能够应对市场波动的稳健业务模式,实现可持续的盈利增长。该计划包括加强品牌基础和重建盈利基础,以及提高运营治理。 3. 资生堂计划在未来两年内增加300亿日元的营销投资,专注于其核心3个品牌和下一个5个品牌,以实现规模和增长潜力。同时,将缩减或退出前景较弱的品牌。 4. 资生堂计划到2026年将营业利润率提高到7%,实现持续再投资。同时,将加强财务治理,提高资本效率,以实现更高的股东回报和公司价值。 5. 资生堂致力于通过美容创新为更美好的世界做出贡献,推动社会和经济的价值创造,并致力于实现2030年的愿景,成为一个“个人美容健康公司”。
2024年,资生堂面临哪些挑战? 资生堂如何通过品牌创新实现增长? 资生堂如何通过员工和文化创新实现增长?
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