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艾意凯咨询&林肯国际:2025年健身市场状况研究报告(英文版)(12页).pdf

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1、Connect with Lincoln at Connect with L.E.K.Consulting at State of the Fitness Market:2025 EditionConsumer12025 Fitness Market UpdateThe fitness industry enters 2025 with strong tailwinds,building on multiple years of sustained growth and transformation.Following the pandemic-era disruptions and infl

2、ationary headwinds,2024 marked a year of operational normalization and strategic evolution.Rather than reverting to old habits,consumers are redefining what fitness meansembracing a broader vision of health that blends physical training with mental well-being,recovery and lifestyle optimization.Heal

3、th club membership grew to approximately 77 million members in 2024,a 6%increase year-over-year,while club visits rose by 8%,underscoring growing consumer commitment to wellness.Even as individual usage patterns continue to evolve and potentially indicate a new post-pandemic baseline,overall member

4、engagement and participation are trending upward.Total Health Club Members(in millions)646666697377201920202021202220232024Connect with Lincoln at Connect with L.E.K.Consulting at Strength Training&Holistic Wellness Take Center Stage1.The Continued Rise of Strength TrainingStrength training has emer

5、ged as the dominant fitness trend,particularly among younger demographics.As published research and consumer dialogue on strength training increase,fitness operators have undergone strategic realignment,with many gyms reallocating space to free weights and functional training zones.Gyms are investin

6、g heavily in expanding strength training equipment,reducing reliance on traditional cardio-focused layouts.Planet Fitness,Orangetheory and boutique operators have all adjusted their offerings to cater to the increasing demand for resistance training and functional movement-based workouts.Women and y

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根据报告的内容,本文主要概括了2025年健身市场的现状和趋势。 1. 健身行业在2024年实现了6%的增长,会员数量达到7700万,健身场所访问量增长了8%,显示出消费者对健康的承诺在增长。 2. 力量训练成为主导趋势,特别是年轻人群体。健身房正在增加力量训练设备,减少对传统有氧设备的依赖。 3. 整体健康成为消费者核心关注点,健身不再只是身体锻炼,还包括心理健康、恢复和社会联系。 4. 两种商业模式表现突出:高价值低价格(HVLP)健身房和高端健身房。 5. 健身行业预计将继续扩张,受益于消费者健康趋势、力量训练和恢复服务成为健身房的必要组成部分,以及可穿戴设备、人工智能和个性化训练的扩展。 6. 2024年健身行业并购活动强劲,预计2025年将继续保持高水平。投资者对健身业务的需求强劲,将推动未来几年的并购环境。
健身行业2025年展望如何? 健身行业如何应对GLP-1药物的影响? 健身行业如何实现数字化转型?
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