1、Connect with Lincoln at Connect with L.E.K.Consulting at State of the Fitness Market:2025 EditionConsumer12025 Fitness Market UpdateThe fitness industry enters 2025 with strong tailwinds,building on multiple years of sustained growth and transformation.Following the pandemic-era disruptions and infl

2、ationary headwinds,2024 marked a year of operational normalization and strategic evolution.Rather than reverting to old habits,consumers are redefining what fitness meansembracing a broader vision of health that blends physical training with mental well-being,recovery and lifestyle optimization.Heal

3、th club membership grew to approximately 77 million members in 2024,a 6%increase year-over-year,while club visits rose by 8%,underscoring growing consumer commitment to wellness.Even as individual usage patterns continue to evolve and potentially indicate a new post-pandemic baseline,overall member

4、engagement and participation are trending upward.Total Health Club Members(in millions)646666697377201920202021202220232024Connect with Lincoln at Connect with L.E.K.Consulting at Strength Training&Holistic Wellness Take Center Stage1.The Continued Rise of Strength TrainingStrength training has emer

5、ged as the dominant fitness trend,particularly among younger demographics.As published research and consumer dialogue on strength training increase,fitness operators have undergone strategic realignment,with many gyms reallocating space to free weights and functional training zones.Gyms are investin

6、g heavily in expanding strength training equipment,reducing reliance on traditional cardio-focused layouts.Planet Fitness,Orangetheory and boutique operators have all adjusted their offerings to cater to the increasing demand for resistance training and functional movement-based workouts.Women and y