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英敏特（Mintel）：2025泰国无酒精饮料趋势报告：场景营销助力品牌赢得消费者（中译版）（17页）.pdf

上传人： Y**** 编号：650731 2025-05-06 17页 1.29MB

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1、Experts in what consumers want and whyHow Brands Can Leverage Occasion-Based Strategies to Win Over Thai ConsumersNon-Alcoholic Beverage Trends in ThailandThe non-alcoholic beverage market in Thailand is undergoing a significant transformation,driven by evolving consumer preferences and emerging tre

2、nds.Nutritional value equals flavour in the choice of non-alcoholic drinks.Thais prioritise high nutritional value and functional benefits over low sugar or no additives.As consumers are shifting to healthier options,opportunities are being created for functional nutrition in non-alcoholic beverages

3、.Urbanites are a key target for beverages with new positioning.Brands can drive engagement by aligning products with emerging trends.This report delves into the key trends shaping the market,offering actionable insights for brands to enhance their competitiveness and tap into new opportunities.Marke

4、t OverviewKey TrendsThe Pursuit of Healthy Living and Healthy AgeingSocial media engagement regarding healthy drinks is becoming prominent this year,especially the topic of natural formulations.Plant-based and reduced-sodium claims are surging in beverage launches in Thailand in the pursuit of natur

5、alness.Thais are embracing ageing with holistic wellness goals on the rise.Rise in Adventurous Consumption Behaviour In the pursuit of new experiences,consumers turn to unique food and drink flavours.Mintels 2024 Global Food and Drinks include Inspired by Nature,Bold Experiences,Taste of the World a

6、nd Extraordinary Classic.Moreover,global beverage brands are going outside-the-box to develop novel futuristic flavours using AI.Blazing Heat Spurs Cooling and Hydrating NeedsThe United Nations announced the beginning of the global boiling era.Thailand has been facing soaring heat with a surge in so

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本文探讨了泰国非酒精饮料市场的现状和趋势，指出消费者越来越注重营养和功能性，追求健康和自然的产品。城市消费者尤其愿意尝试新口味，寻求新奇和多样化的饮料体验。文章提到，社交媒体上关于“健康饮料”的讨论增加，天然和低钠的饮料在泰国市场上受到欢迎。同时，由于全球变暖，泰国面临高温问题，因此冷却和补水的需求增加。品牌可以通过与新兴趋势保持一致，以及开发新的消费场合来增强竞争力。例如，果汁品牌可以针对晚间消费，而茶品牌可以定位为下午茶或睡前饮品。此外，AI在口味创新中扮演重要角色，例如可口可乐利用AI推出了未来口味的产品。文章最后强调，品牌通过在口味上保持熟悉与新颖的平衡，可以更好地满足消费者需求，提高市场竞争力。
如何利用场合策略赢得泰国消费者的心？ 泰国非酒精饮料市场的新趋势有哪些？ 品牌如何通过人工智能创新非酒精饮料口味？
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