英敏特（Mintel）：2025泰国无酒精饮料趋势报告：场景营销助力品牌赢得消费者（英文版）（17页）.pdf

1、Experts in what consumers want and whyHow Brands Can Leverage Occasion-Based Strategies to Win Over Thai ConsumersNon-Alcoholic Beverage Trends in ThailandThe non-alcoholic beverage market in Thailand is undergoing a significant transformation,driven by evolving consumer preferences and emerging tre

2、nds.Nutritional value equals flavour in the choice of non-alcoholic drinks.Thais prioritise high nutritional value and functional benefits over low sugar or no additives.As consumers are shifting to healthier options,opportunities are being created for functional nutrition in non-alcoholic beverages

3、.Urbanites are a key target for beverages with new positioning.Brands can drive engagement by aligning products with emerging trends.This report delves into the key trends shaping the market,offering actionable insights for brands to enhance their competitiveness and tap into new opportunities.Marke

4、t OverviewKey TrendsThe Pursuit of Healthy Living and Healthy AgeingSocial media engagement regarding healthy drinks is becoming prominent this year,especially the topic of natural formulations.Plant-based and reduced-sodium claims are surging in beverage launches in Thailand in the pursuit of natur

5、alness.Thais are embracing ageing with holistic wellness goals on the rise.Rise in Adventurous Consumption Behaviour In the pursuit of new experiences,consumers turn to unique food and drink flavours.Mintels 2024 Global Food and Drinks include Inspired by Nature,Bold Experiences,Taste of the World a

6、nd Extraordinary Classic.Moreover,global beverage brands are going outside-the-box to develop novel futuristic flavours using AI.Blazing Heat Spurs Cooling and Hydrating NeedsThe United Nations announced the beginning of the global boiling era.Thailand has been facing soaring heat with a surge in so