从合规到信任：构建数据隐私成熟度体系的路径.pdf

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1、A Journey From Compliance to Trust:Charting the Course to Data Privacy MaturityKabir Barday,CIPP/E,CIPM,CIPP/US,CIPT,FIPCEO,OneTrustJoAnne Breese-Jaeck,Chief Privacy Officer,Northwestern MutualDr.Sbastien Ziegler,President,Europrivacy International Board of ExpertsDonna Stamp,AVP Global Privacy,Ente

2、rprise MobilityWELCOME AND INTRODUCTIONSManaging your data responsibly is getting more complexUrgent need for first-party dataData-driven AI innovationComplex regulatory landscapeSource:Adweek 2023targeting your customers via marketing channels gets tougher this year,with marketers saying its their

3、biggest challenge4,500+critical regulatory updates across the globe,roughly 12 per dayof companies will have used Generative AI by 2026.Up from 5%in 2023Source:Gartner 202441%80%Privacy has evolved from a regulatory compliance initiative to a customer trust imperative to ensure responsible use acros

4、s the data lifecycleResponsible use touches every stage of the data lifecycleFrom Compliance to Value CreationComply(DPMM)CertifyCheck&DocumentReduceRisksValue EnjoyMaintain SERVICE&SOLUTION PROVIDERSLeverage a Data Privacy Maturity ModelEARNRETAINEXPANDVIRTUOUS CYCLE OF CUSTOMER TRUSTPanel Discussi

5、onKey TakeawaysFocus on creating value,not just mitigating riskThis is a marathon,not a sprintStart from trust to know what to do and how to do itIf you do privacy right,everyone will winIf you make it hard,youll lose people along the wayUser experience mattersDownload the eBookKabir Barday,CIPP/E,C

6、IPM,CIPP/US,CIPT,FIPCEO,OneTrustJoAnne Breese-Jaeck,Chief Privacy Officer,Northwestern MutualDr.Sbastien Ziegler,President,Europrivacy International Board of ExpertsDonna Stamp,AVP Global Privacy,Enterprise MobilityQuestions?Meet the speake