企业 KM 的内容策略.pptx

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1、Using Content Engineering to Develop Personalized Knowledge Management at Scale,KM World 2024,Outline,Introductions,Wrap up,Improving AI Outcomes,Content EngineeringOverview,KM At Scale,Meet Enterprise Knowledge,10 AREAS OF EXPERTISE,KM STRATEGY&DESIGNTAXONOMY&ONTOLOGY DESIGNAGILE,DESIGN THINKING&FA

2、CILITATIONCONTENT ENGINEERINGKNOWLEDGE GRAPHS,DATA MODELING,&AI,Clients in 25+Countries Across Multiple Industries,ENTERPRISE LEARNINGINTEGRATED CHANGE MANAGEMENTENTERPRISE SEARCHCONTENT STRATEGY&OPERATIONSENTERPRISE AI,AWARD-WINNINGCONSULTANCY,Top Implementer of Leading Knowledge and Data Managemen

3、t Tools,500+Thought Leadership Pieces Published,10 years of experience working in Content and Digital Asset Management across industries and use casesDesigned and implemented componentized content models to improve enterprise AI ROIExpert in Content Engineering,Emily CrockettContent Engineering Cons

4、ultant,ENTERPRISE KNOWLEDGE,Increase productivity by democratizing knowledge and content,Increase engagement by enabling rapid experimentation,Decrease organizational risk by aggregating content and removing silos,Improve satisfaction with personalization at the right time and place,The Big Picture,

5、Levers for Improving AI Performance,User Query,1,2,3,4,Output,5,6,Content Engineering Overview,EK defines Content Engineering as the thoughtful creation of the shape and structure of content to provide standardization that enables reuse across multiple channels,platforms,and contexts at scale.Conten

6、t Engineering addresses the technical requirements of content assets in support of meeting an organizations defined Content Strategy and user experience.,Content Management Continuum,File-Level Management,Semantically-Enriched,Component Management,Page-Based Content Management,Content is created and