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1、Consumer Trends AI,Ozempic,and the EconomyThe New Consumer Launched in 2019 by longtime business journalist Dan Frommer Exploring how and why people spend their time and money Analysis,research,trends,and advisory services Coefficient Capital Launched in 2018 by Franklin Isacson and Andrew Goletka I

2、nvestments in digitally powered consumer brands Focus on transformational consumer shifts Coefficient Capital PortfolioCooking solutions for the new consumerSustainable,functional hydrationLow-carb breakfast innovatorPersonalized mens personal careContent-driven marketplaceDirect-to-patient healthca

3、rePersonalized pet nutritionEXITGlobal plant-based dairy leaderIPOEXITNext-generation restaurant brandClinical nutritional formulasInnovative wellness brandConsumer Trends Report Were back with a 2023 mid-year update,with a special focus on AI,Ozempic,and the economy We look for profound changes in

4、the consumer landscape and what matters most for the years ahead View the latest and our previous reports: Trends Survey A big part of our research is our proprietary Consumer Trends Survey Weve now conducted seven surveys of 3,000+US consumers,most recently in June 2023 Powered by Toluna,“deliverin

5、g real-time consumer insights at the speed of the on-demand economy”AI is the obsession of the year.How will it change work,culture,and society?10%0.1%0.2%0.3%0.4%0.5%0.6%1/17 5/17 9/17 1/18 5/18 9/18 1/19 5/19 9/19 1/20 5/20 9/20 1/21 5/21 9/21 1/22 5/22 9/22 1/23 5/23Data:GDELT,The New Consumer an

6、alysis.Monthly average.Search limited to English-language publications.AI is suddenly everywhere:Online news articles mentioning it spiked in 2023Percentage of monitored online news articles mentioning AI or artificial intelligenceData:BloombergCorporate America also cant stop talking about AIMentio