JungleScout：2024亚马逊卖家的现状报告（英文版）（40页）.pdf

1、1The State of the Amazon Seller 2024|2The State of the Amazon Seller 2024|Table of ContentsSelling on Amazon in 2024 /3By the numbersTimeline of AmazonEcommerce expansionPlans,Goals&Challenges /8Types of sellers&businessesProfile of a seller:Demographics2024 plans&goalsCommon challengesBusiness Mode

2、ls&Strategies /15Amazon business modelsFulfillment methods:FBA vs.FBMTrending Products&Categories /18Amazon product categoriesSourcingProduct volumePricingSales&Profitability /24Sales:Monthly,lifetime averagesProfits:Strengthening marginsWhat it Takes to Sell on Amazon /29Time&moneyMarketing investm

3、ents&advertising spendMotivation&success factorsAbout the Report /38MethodologyUsing the dataJungle Scout:Leading Amazon Market Intelligence ToolsCh.1Ch.5Ch.3Ch.2Ch.6Ch.4Ch.73The State of the Amazon Seller 2024|01.SELLING ON AMAZON IN 2024By the numbers1.Amazon 10-Q filing 2.eTail 3 Similarweb 4.Jun

4、gle Scout Q4 2023 Consumer Trends Report 5.Webretailer 6.Amazon Small Business Empowerment Report 7.Amazon Brand Protection 8.Amazon blog postSelling on Amazon in 2024Chapter 14The State of the Amazon Seller 2024|01.SELLING ON AMAZON IN 2024Timeline of Amazon5The State of the Amazon Seller 2024|01.S

5、ELLING ON AMAZON IN 2024Ecommerce expansion 电商拓张的渠道电商拓张的渠道近年来，采用全渠道商业战略的品牌和卖家数量不断增加。2023年，有60%的亚马逊卖家、品牌和企业在至少一个其他渠道上销售。像沃尔玛这样长期的实体店领导者继续加强他们的电子商务平台，而去年推出的抖音小店也引发了人们对在社交媒体上销售的新兴兴趣除亚马逊外，卖家还选择了的Top平台如下：除亚马逊外，卖家还选择了的Top平台如下：除亚马逊外，除亚马逊外，中小卖家中小卖家会在2024年选择如下平台：会在2024年选择如下平台：1.Shopify-36%2.Walmart-36%3.eBay

6、-33%4.Etsy-22%5.TikTok Shop-20%1.Walmart-41%2.eBay-39%3.Instagram-29%4.Alibaba-29%5.SHEIN-22%除亚马逊外，除亚马逊外，大型企业卖家（品牌商&零售商）大型企业卖家（品牌商&零售商）会在2024年选择如下平台：会在2024年选择如下平台：20%的卖家预计2024年会选择TikTok。Note:Respondents could select multiple options;therefore,percentages do not equal 100%除亚马逊外，卖家2024年预计还选择如下平台：除亚马逊外