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Valtech:2022年人工智能和追求无限智能的竞赛报告(英文版)(61页).pdf

上传人: AG 编号:605308 2022-09-01 61页 10.19MB

1、1Will AI build stronger brands than humans can?The race for infinite intelligenceThe race for infinite intelligence2The race for infinite intelligenceThis is a condensed version of a presentation held at Valtech RADON in September 2022.As a hybrid creative agency with an untraditional mindset,were a

2、lways looking for new and exciting ways to make our clients work more effective.Among other things,this means using and increasingly partnering with the right technology.From this perspective,artificial intelligence is one of the most interesting fields right now.In this presentation,we provide some

3、 of our thinking on AIs role in creative work and a behind-the-scenes peek into how this technology fuels the creative process within the agency today.Note:Almost images used in this presentation have been generated by AI.3Valtech RADONValtech RADON is an award-winning hybrid creative agency working

4、 with some of the worlds strongest brands including Pantene,Carlsberg and Interflora.Were part of the global digital transformation agency Valtech.We help clients break through in a messy,fast-evolving cultural landscape or as we like to put it:we make brands win in the real world.To do this,we appl

5、y our methodology of hybrid creativity where we cross-pollinate minds from many different disciplines and Valtech RADON4IndexThe golden decade of AI progress AI and the creative industry How Valtech RADON is using AI today 05-12 13-41 42-57 5If you have followed the latest articles around AI,everyon

6、e from Jeff Bezos to Elon Musk is talking about AI coming into a golden age.But what do we mean by that?The golden decade of AI progressThe golden decade of AI progress.6AI tools are already having a significant impact on how we live and how business is conducted worldwide.Machine learning is ubiqui

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本文主要探讨了人工智能(AI)在创意产业中的应用和影响。文章首先介绍了AI的三个阶段:窄AI、通用AI和超级AI,并指出目前我们处于窄AI阶段。接着,文章探讨了AI在创意产业中的三个主要应用:AI能否创造比人类更好的想法、AI是否会取代现代营销领域的人类、以及AI目前是否更多的是炒作而非实用。文章认为,AI可以作为创意生成工具,通过连接不同数据集来发现异常,从而产生新颖的想法。同时,AI可以学习人类的艺术方法,创造出全新的想法。此外,AI通过推动个性化趋势,使内容更加相关和有效。文章还指出,随着AI的广泛采用,人类将需要适应新的职业,如提示工程师,以确保AI输出的质量。最后,文章介绍了Valtech RADON如何使用AI,包括在创意生成和生产中的应用,以及AI在提高效率和创造力的潜力。总体而言,文章认为AI将在创意产业中发挥重要作用,但人类元素在品牌体验中仍将具有重要价值。
AI能否超越人类创造更好的创意? AI在现代营销领域是否会取代人类? 目前AI在实际应用中是否只是炒作?
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