果集云略：2023品牌新媒体矩阵营销洞察报告（41页）.pdf

1、?01?03?02?04?01?0.00%25.00%50.00%75.00%100.00%03000060000900001200002018.122020.032020.122021.122022.12?0.00%7.00%14.00%21.00%28.00%0400008000012000016000020182019202020212022?100.00%160000?070014002100280035000500001000001500002000002500001?2?3?4?5?6?7?8?9?10?11?12?2?3?4?2000?300?300%800%447%337%21

2、4%28003500?2 2 2?3 30 00%?02?7992105124139168991021041031031204952656667683741545845382017.122018.122019.122020.122021.122022.12?3?166%?9651%?133.912.6%?300%124139 91 168103120 0?%?33.18%24.29%17.16%?35.45%15.79%13.50%?39.63%23.78%12.80%?33.56%10.34%9.66%?39.33%32.92%17.98%?77.16%15.40%4.53%1.80%0.7

3、2%0.27%0.13%?3 3 33.18%242 24.29%?39.33 3 3%32.929 9%?0501001502002502021?2022?115.40%?04812162021?2022?98.04%0204060801002021?2022?28.32%02468102021?2022?43.30%?1216?9 9 98 898 8.0 0 040 04%80100?2 2 2 28 8 8 8.32%?020406080100120050010001500200025003000350040002021012021022021032021042021052021062

4、02107202108202109202110202111202112202201202202202203202204202205202206202207202208202209202210202211202212202301202302202303?2021?VS 2022?+12.28%?+48.77%?80100120?202101202104202107202110202203202206202209202212202303202101202104202107202110202203202206202209202212202303?020406080100120140160010002

5、00030004000500060001?2?3?4?5?6?7?8?9?10?11?12?20210120210420210720211020220100120140160?03?69.16%50.24%23.40%37.90%5.79%8.37%1.26%3.33%0.15%0.36%0.03%0.00%?265.42%?69 9 9.16%69 16%5050 2.24%4%50 24%?450+92%?%?82.65%73.47%17.35%26.53%?58.05%31.93%68.07%41.95%?66.70%28.37%2.92%1.79%0.22%?7 7%41.95%?28.37%2.92%1 1 1.79 9 9%0 0.2 22 2%?57.61%257.82%?24.35%15.85%24.77%17.08%38.76%38.76%8.14%0.60%0.09%0.73%0.00%?57.61%?3838.76 6%38.76 6%?0501001502002503001?2?3?4?5?6?7?8?9?10?11?12?200250300?04?01020304050602 2 203 3 3?01?02?02?01?PR ODUC TS OF GUOJI?C ONTAC T&C OOPER ATION