SensorTower：2022年日本IP手游海外市场洞察报告（30页）.pdf

1、2022?IP?IP?Sensor Tower Copyright Reserved 20222录03-介绍/说明 04-本IP游海外市场总览 10-海外市场热本IP游与发商表现 16-本IP游海外市场告投放表现 20-案例分析：七珠IP 24-重点摘要 2022 Sensor Tower Inc.-All Rights Reserved|3Sensor Tower?/?2022?App Store?Google Play?IP?IP?IP?IP?IP?IP?-?IP?PC/?:?Z?-?SECTION ONE?IP?Sensor Tower Copyright Reserved 202252

2、019?2022?IP?37%?2020?IP?14.8%?33.8?2022?1-11?IP?24.9?20%?37%?IP?0?25?50?75?100?24.9?33.9?33.8?29.5?2022?12?IP?Sensor Tower?App Store?Google Play?IAP?(?)?2022?11?2022?12?2022?1-11?:Sensor Tower?说明：2022年12的数据为预测值Sensor Tower Copyright Reserved 2022602亿4亿6亿8亿20192020202120224.4亿5.1亿5.9亿6.0亿海外市场本市场2022年

3、12预测下载量?IP?Sensor Tower?App Store?Google Play?Google Play?2022?11?2022?12?2022?1-11?:Sensor Tower?2019?2022?IP?90%?2019?2020?IP?6?2021?IP?2022?11?IP?4.4?5.2%?说明：2022年12的数据为预测值?IP?90%?Sensor Tower Copyright Reserved 20227?IP?2022?1-11?IP?Top?40%?IP?2022?1-11?Top?IP?1.3?美国中国欧洲韩国东南亚拉美0美元3亿美元6亿美元9亿美元202

4、2年1-11 本IP游海外收与下载量市场分布?Sensor Tower?App Store?Google Play?IAP?(?)?Sensor Tower?App Store?Google Play?Google Play?2022?1-11?/?100?IP?:Sensor Tower?拉美欧洲美国东南亚中国韩国00.5亿1亿1.5亿收下载量?IP?Sensor Tower Copyright Reserved 20228?IP?RPG?2022?11?IP?Top?Z?创?RPG?48%?SEGA?IP?创?IP?IP?RPG?体育&竞速3%中重度70%休闲25%收2022年1-11 本

5、IP游海外收与下载量-按游戏类别划分体育&竞速5%中重度38%休闲56%下载量竞速5%SLG9%动作12%RPG17%模拟3%桌5%定位AR9%街机37%棋牌2%竞速2%体育1%SLG6%动作16%RPG48%街机3%定位AR21%?Sensor Tower?App Store?Google Play?IAP?(?)?Sensor Tower?App Store?Google Play?Google Play?2022?1-11?/?100?IP?:Sensor Tower?Sensor Tower Copyright Reserved 202292022?1-11?IP?Top?IP?5.7

6、?Fate?IP?5?IP?IP?50%?2022?1-11?IP?-?IP?Sensor Tower?App Store?Google Play?IAP?(?)?2022?1-11?100?IP?:Sensor Tower?IP?SECTION TWO?IP?2022 Sensor Tower Inc.-All Rights Reserved|111Pokmon GONiantic七珠Z爆裂战BANDAI NAMCO七罪光与暗之交战Netmarble命运-冠位指定Aniplex影忍者腾讯七珠激战传说BANDAI NAMCO灌篮DeNA公主连结CyberAgent拳超：最强之男掌趣Final