Monster Beverage Corp (MNST) 2018年年度报告「NASDAQ」.pdf

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1、1 TO OUR STOCKHOLDERS I am pleased to report that 2018 represented our 26th consecutive record year of increased gross sales.Net sales rose to$3.8 billion in 2018 from$3.4 billion in 2017.Gross sales rose to$4.4 billion in 2018 from$3.9 billion in 2017.We continue to innovate in the energy drink cat

2、egory and following successful launches earlier this year,we anticipate future introductions of new and exciting beverages and packaging.In particular,in March 2019,we successfully launched Reign Total Body Fuel,our new line of performance energy drinks.In 2018 and 2019,we continued to transition a

3、number of domestic and international geographies to the system bottlers of The Coca-Cola Company.Our Monster Energy drinks are now sold in approximately 142 countries and territories globally and our Strategic Brands,comprised of various energy drink brands we acquired from The Coca-Cola Company in

4、2015,are now sold in approximately 96 countries and territories globally.One or more of our energy drinks are now distributed in approximately 155 countries and territories worldwide.Our Monster Energy brand participates in the premium segment of the energy drink category in numerous countries as do

5、 our Strategic Brands.Our affordable energy brand,notably Predator,participates in the affordable segment of the energy drink category internationally.Norman C.Epstein,Harold C.Taber,Jr.and Kathy N.Waller are retiring from the Board of Directors effective as of the 2019 Annual Meeting and are not st

6、anding for re-election.Mr.Epstein and Mr.Taber have both served on the Board of Directors since 1992,and Ms.Waller has served on the Board of Directors since 2015.We thank them for their dedicated service and valuable contributions to the company.In addition to the seven directors standing for re-el