Keep America Beautiful2018年年度报告.pdf

1、TODAYKEEP AMERICA BEAUTIFUL 2018 ANNUAL REPORTTOMORROWYESTERDAYYears of Doing Beautiful Things:KAB.ORG:565 YEARS OF DOING BEAUTIFUL THINGS:1:Yesterday,Today,andTomorrown 1953,America was in a post-war economic boom.With more packaged goods came a new problemlitterand in 1953,national nonprofit Keep

2、America Beautiful was formed to address the issue of an increasingly littered landscape.Keep America Beautiful launched what became a 20-year public service advertising(PSA)campaign reaching tens of millions of Americans.In 1960,we began collaborating with the Ad Council,initially using the characte

3、r Susie Spotless to promote anti-littering efforts with taglines like“Every litter bit hurts”and“Dont be a litterbug.”Through the 1960s,the Keep America Beautiful message ofbeautification and cleanliness reached across America and,on Earth Day in 1971,Keep America Beautiful unveiled the“People Start

4、 Pollution,People Can Stop It”PSA.The award-winning“Crying Indian”PSA,featuring the actor Iron Eyes Cody paddling through polluted waters and shedding his iconic tear,is often credited for the awakening of our nations environmental consciousness.The history of Keep America Beautiful and the legacy o

5、f ourPSA campaigns are intertwined.That was yesterdaythe foundational years of Keep America Beautiful.Today,it is truly an honor to be at the helm of Keep America Beautiful as we celebrate 65th anniversary of this iconic organizations inception.The reach and scale of the PSA model still allows us to

6、 influence millions of Americans.“LetsTalk About America,”the name of our 65th anniversary PSA,conveys the presentand our futurewhile paying tribute to our past.As the leading national nonprofit focused on keeping communities clean,green,and beautiful,were proud to see communities thrive as the resu